How to start a business

More or less every grassroots entrepreneur will take some detours, like the episode on the road to entrepreneurship.

Dong Yiran, Xu Gang, Li Haibo, Ren Shouguo Four people just put the last box of goods onto the car, then under a lot of rain, Iveco and Jinbei four people to pick up in the rainy night toward Beijing ... ...

This is already their second training stand. The music festival, which combines music, travel, camping and outdoor activities, brought 51st May Yi County together with the most fashionable young people who will be the main consumers of their creative electronic products. Therefore, before the festival, four people came with goods from Beijing with two cars. The music festival did not allow other vehicles to enter, nor did they provide any small carts. They unloaded the light to the booth and took a full afternoon.

The four-person startup is a B2C website called Mai Po Network. Dong Yiran, Xu Gang, Li Haibo three people would have been a reporter in the "New Exploration" magazine editor, the magazine's science and technology forum has been published relatively novel foreign creative products, these products are relatively rare in the country, for domestic individuals or businesses gift customers Or play by yourself is fresh. Optimistic about the vast market of these fresh things, three individuals and their common friend Ren Shouguo founded Jimmy Wang, selling creative electronic products.

Website in November 2009 on the line, until March 2010, only one of Shouguo full-time, few business. Until May 2010, the other three partners were determined to work full time together. By March 2010, Mai Jidian few traffic, cash flow is minimal. In fact, life is not a problem till July. The operating costs are so high that the sales can not cover the costs. To maintain it, we can only keep investing, though only about 300,000 have been invested in the project so far. However, before the four founders were not high-income people, regarded as grassroots entrepreneurs, four people only to maintain the basic living wage, the remaining stay in the company rolling, and have children, family pressure, in order to increase cash Flow, it had no choice.

The first time is a creative activity in March 2010 International Trade Fair Gift Show. Others show, they sell, in order to increase the company's cash flow. Selling dozens of dollars of small things, 33 square meters of booths sold three days more than 20,000 yuan, collect money did not have time to eat, shouted dumb voice. Dong decided to remember the first day he took a bread for breakfast, half bread to eat,

Until four o'clock in the afternoon he no longer took half the bread to pick up the booth has been squeezed a lot of people, attracted CCTV2,

Beijing Capital of Taiwan's economic report, "a little happy life," also conducted a broadcast.

The success of the show gave them a great deal of confidence. Many people have also known for the first time through television programs Jimmy Jimmy. A few dozen hits a day before the site went up to hundreds. At this time they began to consider adjusting the price of the product. At the beginning of their undertaking, they did rare high-end products on the market, and only real high-income people could accept. The price was 400 yuan or even tens of thousands of dollars, all of which came from imports. Now, they find that the consumption of such creative products is mainly young people. Their absolute spending power is actually not high. They have to take care of prices, take practical factors into consideration, and also consider the design of the exterior. Based on this judgment, they lower the price and adjust to a few Ten to 300 yuan, the real choice of those who have practical functions, avant-garde in the design of innovative products, and other companies only focus on the appearance of creative design products to distinguish, let the user loved. The adjustment started from the second training booth in May. Now the worst site every day, there are more than 30 orders, almost every December in 2010, more than 70 orders, per capita consumption of 120 to 150 yuan.

However, the four people are still discussing no longer practicing stalls. In Yixian sold more than 30 pieces of 100 yuan a shiny T-shirt, 30% of training income from these clothes, because the music festival on a very specific group of people will like it, if you break away from

At the time of the occasion, this product is difficult to sell. Before going to the festival, they prepared a lot of product solutions for local consumers, only

A shiny T-shirt success, many of them think the price is cheap, suitable for sales in the local product solutions will not work.

"This made us realize that there is a big difference in online and offline sales, and the sales of other products are definitely unequal according to our hard work and investment, which is why we decided not to spread our shares." Xu Gang said . As a B2C website, as long as the site promotion well, the efficiency of sellers on the Internet is much higher than four individuals selling offline.

Seeing the ratio of inputs and gains, it is certainly not the most optimal choice for a lottery, let alone a departure from their original goals and pursuits. It is a detour, but they always think positively about the underlying problems or implications. During the nights of the festival, they always bought beer, discussing what they sold today and what to sell tomorrow. Through these discussions, they slowly thought about and summarized the law. Li Haibo said that the stories of the past few days coincided with Luo Yonghao's promotion of his English training at the Rock Festival. "Any grassroots entrepreneur will make a detour. It seems like our episode. We feel lucky. Every time, Times can be good luck, which should be needed by many entrepreneurs.

Later, they encountered new problems, a mistake that people with B2C experience would not make. At that time, Jimmy Wang's website design was a one-page, more than a dozen products were carcassed, and users could not drag the screen. Li Haibo said with a smile, "We just started to think that kind of very cool high-tech websites are so long, we have to do that, did not think of a product to be sold as a commodity, it should have the kind of mall display. He described the earliest small page is a very ideal design, although the technology used is at home and other types of B2C websites are not the technology, but the design is very bandwidth, the user is difficult to open, it can be said that the site is an image Not a product website.

Completion of the revision is in June, after the change they found the mainstream B2C website is actually doing so. "This is because we have absolutely no industry experience, we have not pondered over, Amazon, Dangdang, the essence of excellence are the same, that is, in the home page to recommend more products, promotional products should be placed in the most prominent position, these are the principles Sexual things. "Dong Yi Ran said here also laughed.

The reason why we suspect the previous page design is that when MaiDang.com expands its products to 500 or 600 kinds, many products are sold well, while the first page only has more than ten product display sites. It is recommended that more than a dozen products always give them a headache.

After the revision of a lot more praise, they want to recommend the recommended products, users regardless of length of stay can see a lot of products, increasing the frequency of purchase.

It seems to others not a problem, it seems common sense, they also argued that some people think that to maintain this high-end image, that Jimmy is a home and others are not the same company, some people think it necessary In line with the usual business rules. "After the change we found that the original really effective." Li Haibo said that now the optimization of the website is under his management. Many people commented that their websites are doing well now, thinking they have more than a dozen people. In fact, except for the four founders, Jimmy has recruited only one employee and outsourced some technical work. Of course, after the Spring Festival, they will Increase three positions.

Dong Yiran said that all four people have been very confident and unshakeable because they have seen real needs that they can see in their daily work. They jokingly said that a good product came out and everyone was crying and crying for a purchase, saying "shooting an alarm clock" was a lot of people scheduled to sell when they did not invest enough to promote it 5 boxes, a box of 100, and now they have to purchase again.

"In short, there are many customers who are passionate about buying and this market is far from being developed." Dong Yiran said that some tier-2 and tier-3 cities like Jilin's Meihekou also have their loyal customers. Without them, they also suspect the market and worry about choosing the wrong direction. Now they only want to provide products that are cost-effective enough. They will have confidence in the coming decades.