How to statistic social sharing (SMO) traffic

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Social Media Optimization (SMO)--The social medium optimization, which is a new noun in recent years, has brought a new social-sharing trend. In this trend, small series through careful investigation, collection and collation, for the vast number of Web site owners and individual users to present a table full of "social sharing" feast, I hope we can get everything from, and jointly promote the social sharing of the big trend ~ words not much to say, to get to the point ~

Social sharing advantage?

In the era of SEO hegemony, it is the main source of Web site traffic statistics. Into the 21st century, with the introduction of the SMO concept, more people began to focus on the SMO, the social-sharing code, and the benefits of social sharing for the vast majority of users. The core of this is that through SMO, the site brings more user attention and greater access and click-through.

Today, nearly 70% of users are accustomed to getting information from the Internet to understand the current social dynamics. They share the information between the interaction and communication, you can make a site's traffic and attention to the geometric trend of growth, like a hair-trigger tipping point, the power is very amazing! This is also the most intuitive and practical benefit that social sharing brings to the site.

Sharing tools and sharing data

The big trend today is that social traffic (SMO) is going beyond SEO traffic to become the main source of web traffic. And as its implementation tools-sharing tools, is a wide variety. For example, domestic jiathis and foreign addthis share to the button, not only can motivate the network to share information quickly to their social network, to achieve a good website information reprint and spread the content of the site, more importantly, the application of sharing code will inspire huge social flow.

How to understand the benefits of social sharing tools to the site, the problem of small series with the largest domestic sharing tools Jiathis as an example for everyone to say ...

Jiathis sharing data background to provide users with four data analysis report: including "Data Analysis Overview", "Sharing data", "popular sharing", "service ranking" four modules, to provide users with professional, accurate data analysis report, easy to users faster and timely grasp of their own site dynamics. The modules are shown as follows:

Overview of data analysis

Statistics Jiathis registered site in each phase of the user share of the total data, user preferences recommended what content, as well as in each stage of the major social media to share data to carry out a comprehensive ranking, to help register a better understanding of the site's actual situation, so that constantly adjust to attract more users attention.

The following two pictures for the data Analysis Overview of the screenshot, from the figure can be seen in the site to share and return point trend Map, service rankings, popular share of the three parts of the data. Just click "View full report" To view the relevant information on this website. But also uses the time axis inquiry way, the user may inquire according to own request the recent days, the month or any time period the website data material.

Ii. Sharing of data

Statistics Jiathis registered site at each stage by the user to share the detailed data, to help register a better, more timely grasp of the site.

The following figure is a data-sharing trend chart for a Web site during the 2011-03-27~2011-04-01 day. From the figure can be seen in this time period, the site's sharing times, the number of times and the rate of increase in traffic rates.

Iii. Popular Sharing

Statistics every day what products (content) by the user attention, by the user to share what platform, easy to register the website of their products (content) to make appropriate adjustments to attract more attention.

The following figure is a popular share of content data for a particular Web site over a period of time. From the chart you can see which content of this site in this time period is recommended by the user, the content of the corresponding share, the number of points back and the rate of specific data, so that the site's main needle to better grasp the audience psychology.

Iv. Service Ranking

Based on the amount of information users share to each social network over a period of time, to the major social media to share data in the form of a comprehensive ranking of lists and charts, and, at the same time, click on the media name can also be seen to share the media each link to share the number of times, which can visually show a certain period of time, Which social networks and their own site users have a higher degree of affinity, which sites are not enough heat to make targeted adjustments to develop a reasonable network operation planning.

The figure below is a comprehensive ranking of the data shared by major social media from 2011-01-19 to 2011-01-31.

PostScript ...

Through the analysis of Jiathis background statistical analysis System, I believe that we have a social sharing tool how to share the flow of statistics have a considerable degree of understanding. Although the election of a representative of the domestic to do the introduction, but small series of word dare not generalize oh, the specific application of the effect of how to still need you webmaster experience ~ hehe ~