How to stay away from links

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As a webmaster, the exchange of links has become a compulsory course of work, which is also as a very important site publicity.

But there are always people, only hope that others link them, do not want to their own site links to other sites link, so the brain, through a variety of means to try and others to exchange the friendship link, if the good webmaster are not checked, it is easy to recruit and unaware. How to avoid the trouble of friendship links?

1, the website was blocked by Baidu, there are still PR: a lot of webmaster exchange links, only to consider a Google PR factor, as long as the PR to meet the requirements of a happy exchange of links, but some sites, due to excessive SEO and other reasons, was Baidu blocked, Baidu can not search this site, However, it still exists in Google's index and has pr. Many such sites, are crazy to apply for links to the expectation of being indexed by Baidu, however, there is an article "uncover the problem of search engine" has mentioned, and such a site exchange links do more harm than good, it is easy to suffer associated punishment. At the same time, the need for the vast number of webmaster attention is that there are some sites, although not blocked, but has been blocked by Baidu dangerous, it is best not to exchange links with it, such as the page has obvious keyword piling up, and other servers and so on.

2, do not use the form of direct URL link to use the Jump link: a lot of self-help links on the Internet link system, his links are not directly to the cooperative site, but linked to a page of their own, through this page to jump to other sites, such practices are mostly to monitor the number of links clicked, however, This approach to the cooperation of the site is likely to create risks, first in the quality of links as a direct link, and secondly, if not using 301 jump, but also may cause the search engine rankings unnecessary trouble. Therefore, if you encounter such a site, the webmaster must strive to use direct links, rather than using jump links.

3. The link code is outside the HTML: the normal Web page starts with the [HTML] tag, and the [HTML] tag ends, forming a complete Web page. But, at present, found there are some stationmaster, write the linked code outside the [HTML] end tag, because [HTML] represents the end of a page, if the link code written in [HTML], can not guarantee that the link will be the search engine normal crawl, this situation also requires us to do a number of links in the mind.

4, page export chain to take over: Google in the Guide to webmaster specifically recommended that the site administrator will be the export of the page control within 100, too many export links will dilute the weight of the page and PR, thereby reducing the meaning of the friendship link, to PR as an example, If a PR5 page has only 1 external chains, then the passing of the PR may be 5, if there are 100 outside the chain, then passing the PR may be only 0.05 or less, the PR calculation is not as simple as above, but a principle is known, the more outside the chain, the less the distribution of PR. This requires our webmaster in doing the link, do not simply look at the PR itself, but also should consider the number of pages outside the chain.

5, the PR deception: here to tell you a case, one day, a domain name for peopledaily dot com point cn site, suddenly find the door to exchange links, PR is 6, but, as a site to do SEO, domain name to get so strange, it is inevitable that people suspect, at first I thought it was PR hijacking, Then in the WHOIS query registration time, found that the registration time is still very long, later, this site Baidu, found that the original site is to do photography, and in the domestic small famous, PR is so high, just do not know what the reason, this domain name was bought away, made a new station, and PR did not update in time. Because the site theme changes, such a site, his PR will not last, it is likely that the next update cycle is cleared. So, encounter PR too high website, suggest you two times check, first check registration time, too short le PR too high may be the PR hijacking, second check the site outside the chain source, whether with the current site with a theme to prevent deceived.

Finally hope that the majority of the webmaster will be a sincere heart to exchange friendship links.

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