How to Stimulate the Power of Digital Transformation of SMEs?

Under the epidemic situation, how SMEs achieve incremental breakthroughs in the digital transformation is related to the quality and quality of the overall economic development.
Recently, the National Development and Reform Commission united 145 units to launch the “Digital Transformation Partnership Action” online, which is not only an effective way to help SMEs transform and upgrade, but also a beneficial attempt to actively connect with the “six new” opportunities such as new infrastructure.

Gather sand into tower, gather armpit into fur. In the national economic system, small, medium and micro enterprises are a slightly contradictory existence. On the one hand, small and medium-sized enterprises with low cost, active mechanism, and large volume are the most active carriers of the market economy and the largest number of social employment; on the other hand, small size, difficult financing, resources, technology, talent and other strengths Problems such as lack of strength have become "growth troubles" that SMEs cannot avoid. Superimposed on the impact of the epidemic, many companies are struggling even more and are facing a crisis of survival. Although the state has successively introduced policies to alleviate the difficulties of enterprises, blood transfusions still need to be made blood. Policy support and the growth of enterprises themselves form a virtuous circle in order to better overcome the difficulties. The bright performance of the "new economy" during the epidemic made many people really feel the value of the online model. Plugging in the digital "wings" as soon as possible to break through data barriers at different levels and in different industries is the best way for SMEs to seek breakthrough .

Digital transformation is not a new proposition, but for enterprises, especially small and medium-sized enterprises, face the transformation paradox for a long time. A set of data is sufficient to prove that: China's digital economy has ranked in the forefront of the world, but the proportion of enterprises' digital transformation is only 25%, far lower than 46% in Europe and 54% in the United States. Objectively speaking, compared with large enterprises, small and medium-sized enterprises have many practical difficulties in digital transformation, such as lack of sufficient resources and technology. Subjectively, if the profitability is acceptable, SMEs are generally not in a hurry to improve and reform the existing operating model or hardware and software equipment; on the contrary, if the operation encounters difficulties and then invests costs to do digital upgrades, it may be directly The ruin of the enterprise's life is also a part of the deep-seated worries that "transformation is to find death, not to wait for death". Today, the wave of the "cloud" era has become irreversible, and the digital transformation has changed from "optional" to "mandatory". Rather than waiting to die, it is better to take the initiative. At the same time, the transformation and upgrading of individual enterprises has also changed from the past "single fight" to today's "national action"-to provide inclusive products and services as a "ladder", will greatly reduce the "cloud" of small and medium enterprises The threshold significantly improves the initiative and initiative of small and medium-sized enterprises to embrace change and self-reform.

In fact, digital transformation not only changes the technical level of enterprises, but also a series of deep-level impacts and changes. After breaking through the bottleneck, it will create inestimable growth for enterprises or industries. There are a large number of small and medium-sized enterprises in Jiangsu. Whether they can take advantage of the digital transformation is of great significance to the high-quality development of our economy. An online shop selling sandwich seaweed in Lianyungang has achieved online sales of 40 million yuan since it entered the Tmall platform; a vacuum cleaner manufacturer in Wuxi deployed its online business earlier, and its online sales accounted for 90%. The overall impact during the epidemic Not big. These inspiring "miracles" tell us that companies with digital capabilities will have a more agile market response efficiency, thereby driving a series of innovations in business models, business models, management models, etc., to enhance the company's "immunity" and "Creativity", so that companies can still "return blood" and even "rebirth" in times of crisis.

Of course, while actively promoting the common construction of digital transformation, we must also combine the actual situation and adapt to the "industry" to improve the "fitness" of digitalization to different industries and different enterprises, to avoid formalism, push and move, and unacceptable. With the help of sound system guarantees and pragmatic landing measures, such shortcomings can truly provide small, medium, and micro enterprises with an effective grasp that they can see, touch, and use.