How to successfully optimize a new web site

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

1. Make long-term plans for your website and structure

When you start creating a website, you focus all your time and energy on designing the site, and after that, you turn your attention to site optimization, which most people do. But often the final result is that you create a very beautiful, complex pattern, but no clear navigation and friendliness of the search content. It's not surprising that your online visitors, if any, will feel particularly frustrated and even take the search engine robot on your site as an index bear. Design to be as simple as possible-avoid excessive use of redundant pages, tables, and Flash animations. Search engines only read articles, do not appreciate fancy design, if the Web connection is too slow, online visitors will give up and go to other sites. In addition, search engine robots are not used to fill out forms or search your site, so it is critical to design navigation through HTML links for your site. Site map can help search engine spiders crawl Web pages, but the site map of each page can not be more than 30 links.

2. Content determines everything

The content of the site, like a coin, has two sides. If portions of your site's key pages have been optimized, the search engine will add indexes to your pages. An optimized and successful Web page usually contains 150-200 words including some strategic keywords. This is the ideal content that can be placed in front of the page. In addition, if you want to turn online visitors into potential customers, you must provide them with useful or relevant content. Strong content is the key to compelling. Spend more time searching and creating content rather than looking for simple alternatives. Make sure that every compelling page copy of your site is based on your chosen strategic keywords. Promotional or "portal" pages are pretty good, but unless you have a nice look and really practical value, customers won't buy it for long.

3. Re-search keywords

When you re searching for keywords, consider the following factors: how popular they are each day compared to other words, and how many websites compete for the same keyword. The more keywords you choose, the more people you search for (the number of daily searches), the less competition (but there is a significant number of sites using this keyword), the greater your chances of success. This is also known as the kei-keyword utility sign. With the most relevant and current menu keywords, you need to continue searching. Now, let's compare the popularity and competition.

In the popular term, the concept of keywords is never searched. The popularity of a keyword or Word can be seen on a daily or monthly basis. Unfortunately, for the past few years, most Internet companies have stopped providing free search data. For a few examples like the following, most of them are available for free search: Metaspy, Clixshare, Google Keyword Tool, Overture Keyword, Selector Tool, and so on.

When it comes to competition, make sure your strategic keywords contain at least 2-5 words. The reason is two points. First, when searching, users are more likely to type 2 or more words, which is for any competitive generic keyword. To give you an example, imagine you have a small business hotel in London, it is obvious that you should choose "Hotel" as the target keyword, is not it? Millions of websites are rushing to make the word "hotel". To give yourself a better chance, you have to choose a popular but less competitive keyword. However, you should always remember that they must be closely related to your site.

4. Use your keywords

When you create a keyword list, use it effectively and reasonably. As mentioned above, it is critical to have content related to strategic keywords in optimized pages. But don't forget to include your keywords in the URL (if possible), TITLE tags, META tags, HTML headings, and alt tags. Optimizing the ideal keyword content should be placed in front of the page. Whatever you do, make sure your articles are visible, there is no hidden information, otherwise you may be mistaken for the search engine spam site is prohibited, and mentioned this point, I have a friend to do the station (see online games), planning is very good, the site is still under construction ...

5. Submit your website

Don't try to spread your site to thousands of search engines with just a little money. The fact is that most searches are just a small part of the world's search engine, but can you get a huge amount of traffic from the thousands of dollars that are not worth the money? It's also a good idea to start by handing out catalogs like Yahoo and Open Directory project. Google bots can quickly find links to your site from their own catalogs. During the submission of the website, do some paid-per-click advertising, will also help. Be patient, the process of submitting is time-consuming-make sure you monitor your progress closely.

6. Avoid new stations put into advertising

If not too appropriate, try to avoid too much advertising. Search engine Read the homepage frame link has considerable difficulty, so you need to provide them with a simple frame structure approach to your index page, previously made a small station, due to premature investment advertising and other reasons, a long time to be included in Baidu.

7. Regularly updated content and keywords site optimization is not over! You need to keep updating your site's content and the most effective keywords to ensure that search engines return for more indexes, and visitors will return to your site for interesting content.

Oh, solitary ao dê 侽 margin finally remind you, new site just set up, to attentively monitor your website traffic and trend. This article is supplied by www.lookmo.cn Webmaster.