How to survive and how to develop group buying website?

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Here to venture only personal experience and feelings, talk about group buying marketing.

Looking back to buy mode was beautifully introduced to the domestic moment, the marketing method of group purchase has more than a year longer. Whirlwind-like, from yesterday's broke, suddenly to today all industries, all fields are in the use of group buying mode, group purchase website. Especially in the last six months of hot group buy climax appeared, the current appearance in China's Internet field of the total number of group purchase even significantly more than 1000 mark. Such a situation has brought a new round of e-commerce boom. Group buying with its "net gathering" power, the business and scattered consumer demand together, to reach below the retail price of sales, the sale of goods, can be said to be an excellent model of internet shopping, however, in the face of fierce market competition, group buying site how to choose their own marketing model, in order to cool in the industry, Successful layout of the future, to win their own piece of the sky?

Looking at the current market near Chiu Yujia Group buying site in the development of marketing, it is not difficult to see, group buying site marketing will depend on the following points to start:

First, give full attention to the details of the experience of the user's attraction. The details of the user experience Seiko agents, is a lot of site operators often advertised things, but in the actual application process, most group buying site did not do well in this area. The user experience of group buying website in detail if can really close to people's heart, will decide the final purchase effect of the user to a great extent. Many excellent group buying cases in the user experience design, to a large extent directly affect the business level of the group buying site, if the user here is the first to look at the messy design, then most of the business relationship will be canceled by the user.

Second, enough attention to market promotion of the powerful function. As the main representative of B2T mode, the good promotion of group buying website will be very helpful to promote its popularity in the market as soon as possible, especially for the current Internet environment, occupy the advantage of the market promotion status is the first group to choose the development direction of the initial operation. Through sufficient marketing, the group buying site will be on a multi-level site in terms of capacity, Word-of-mouth and other aspects of the huge benefits, while maintaining customer relations, strengthen the overall number of users, group buying site in the promotion of investment must not have any slack.

Third, enough input to the targeted "hard" demand provided. Compared with other types of e-commerce sites, the group purchase mode requires a site in more "hard" services such as a sufficient test capacity. In the current market environment, more than 1000 group buying site competition, and how to avoid the homogeneity of their own with others, resulting in the loss of users, this is the group buying site in the latter part of the development process must pay attention to the focus. From the previous market experience, can provide users with substantial social significance of the products, it is possible to become the most popular products users. For each group purchase website's user demand, provides has the practical use value the "hard" service, can let such user feel the website Whaley Place.

Four, we must strengthen the ability of service and after-sale protection. In the Chinese market, regarding the after-sale of the electronic commerce as well as the prestige safeguard, has always been the user concern and the important link which concerns. Especially in the current mixed market, how consumers can in the first time to complete the site group purchase operations, which most of the group purchase site in a variety of after-sales service aspects of the improvement put forward a new requirement. Group buying site only in the situation to do a variety of after-sales service, in order to enable consumers to maximize the experience of the site to provide a variety of good services.

In the current fierce competition in the market, group purchase site as a rapid development, easy to operate, real life can enjoy different degrees of practical convenience of the model, with its convenient commercial scale for the development of the Internet has brought a new spring. In the current internet situation, I believe that with the purchase of the site itself in the market development, the future users will be in a considerable number of shopping experience, the more humane purchase of new services. Fingerprint film fingerprint sleeve http://www.zwm99.com/Welcome reprint, Thank you for your support