How to survive in the thousand group Wars?

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

From March this year Wang launched the United States Group Network to date, China Group buy more than 1200 sites. Therefore, some people call online group buying has entered the era of "thousand-Regiment War". At present, more famous group buying site has the United States network, glutinous rice NET, handle net, regiment treasure Net, F Regiment, full net, 24 coupons, litters regiment, love help Net, Tencent "QQ" Regiment, Ah Ya Regiment, full net, Sohu loves family Regiment, Cool Regiment, fast hug net etc. Now these well-known group buying site has entered the white-hot phase of PK, so more small and medium-sized group buying site in this big environment should how to survive it?

There are many people on the market has also talked about this problem, I think in fact, small and medium-sized group purchase site to survive nothing more than three points, one is to subdivide their own characteristics, the second is to deal with consumer customers, the third is to deal with businesses. Group Buy site Decision-makers must understand that you are small and medium-sized, you can not eat a fat one, you need to do is to position well, so that oneself in a certain aspect to have prominent. In fact, large group buying sites cannot be exhaustive.

How to shape their own characteristics? These are a breakdown of the process.

A subdivision of the population. Usually group buy the crowd in the 18-42-year-old Network Group, they are engaged in different occupations, some journalists, some workers, and some like me as a webmaster. Your group buys the crowd to satisfy one of them to be possible.

Second, the industry refinement. such as cosmetics, mobile phones, game consoles and so on these industries can be refined. Stationmaster Circle A very famous stationmaster has done a mobile phone aspect of the mountain plug machine Net, each time buys all compare hot.

Third, regional refinement of the region. Can't do the country, you can do the province, can't do the province you can go to the city. I am here to compare the trend of the urbanization of group buying. After breaking down the characteristics of the site, then how to deal with small and medium-sized group buy the good consumer? Standing in the position of the consumer is nothing but why I want to buy? How can my consumer rights be protected after I buy?

(1) Why do consumers buy?

This is mainly a price factor. According to the survey showed that the purchase price of goods generally only about 50 percent of traditional goods, some even lower, a great feedback to consumers. By participating in the network group buying, can effectively reduce transaction costs, so in order to ensure the quality of products and services, under the premise of lower than the lowest market price to buy the right goods. For example, the United States Group network once buy CGV star film City double movie ticket, the original price of 296 yuan, the United States Regiment discount to 42 yuan, undoubtedly greatly attracted consumers.

On the other hand, buy also meet the consumer's personalized needs. In the traditional consumption mode, because of the huge search cost, some personalized consumption behavior can not be carried out. For example, some people like a certain mobile phone, but it is too expensive to buy them alone. But now through the network, consumers can unite part of the consumer to love this section, the formation of a certain consumer groups, can be at a reasonable price with this mobile phone products.

(2) How can consumers ' rights and interests be protected?

How to protect consumers ' rights and interests is the service. Many friends will always have more or less problems after group buying. After buying a product, how should the group purchase sponsor protect its consumer rights? This is every group purchase site to consider the issue, which makes the site owners must strictly to check the quality of product services and consumers to take relevant compensation measures after the infringement. These services you are in place, consumers are relieved, you will be comfortable.

Generally solve the above two points to solve the basic consumer customer's worries, let it be assured to buy. That is to do the second step to get the consumer customer. The next thing we have to do is to fix the business and let the merchant give us a very low price. So we let the merchant give us this very low price? From the point of view of the merchant, the following two points are mainly:

First, small profits but quick turnover. Since ancient times, businessmen have been profit-driven. A commodity It costs 50 yuan, he priced 100 yuan can sell 500, you can earn 25000 yuan. If you change the price of 80 yuan, can sell 1000 pieces, he can earn 30000 yuan. If the choice of these two choices, I think that few businesses will not choose the second, because he can earn more than 5000 yuan. This is the truth of quick turnover, although small, but sell more will earn more.

Second, hope to get marketing effect. Why do businesses advertise? Its purpose is simpler, to let more people know his products, so that more people to buy. This is the marketing effect. If the small and medium-sized group buying site to do this, through group buying so that businesses have been famous, the equivalent of the merchant to do the ads, so that businesses profit margins even "loss", businesses are willing to.

Such a three-step, small and medium-sized sites should not be difficult to survive. Some friends may not understand the meaning. Then we'll explain it with an example. Take the webmaster are familiar with A5 group purchase to give you an example to explain.

First of all A5 group purchase played their own characteristics. They divided the crowd very well, the target group for the webmaster, positioning for the "webmaster Group purchase." "Group Buy products are webmaster class software, source code, services and so on."

Second, A5 group purchase with prices and services to impress the webmaster. A5 "Stationmaster buys" first strictly checks the product quality, declines the immature product. Requirements of business products must be mature, after the test of the market and have a certain user base and Word-of-mouth. Like their group buy Rui Super Butler V3.0 SEO software, the original price of 380 yuan/year, the group purchase price is only 138 yuan, prices plummeted to less than 50 percent.

Finally A5 group purchase with marketing effect to look forward to business. Products on the global display of the top day, daily to less to 5000 traffic and more than 300 QQ Group, micro-blog, such as all-round three-dimensional publicity. Of course its effect is also very obvious, the author preliminary statistics, "Madman Station Group" with the regiment 120 people, "mad mail Mass" with the regiment 200 people, "Easy Amoy Station group" with the regiment 120 people, "Diypage" with the regiment 150 people. Merchants and A5 Group purchase site have achieved a win-win situation.

Finally I wish the small and Medium-sized group purchase site in the "Thousand Regiment War" can not only survive, but also bigger and stronger.