How to Survive mobile Internet

Our lives have changed because of the mobile internet. Mobile Internet is an opportunity for practitioners, but it is also a challenge, because in the age of mobile Internet, the method of success is different from the traditional era Internet.

Here is the mobile internet six Daxin survival rules:

1, fast Iteration

For traditional Internet products, especially for client products, the release cycle is generally relatively long. This is because the client product update is not particularly convenient, on the other hand, users of the product tolerance is high, even if the product is not very good, as long as the function can meet user needs, other is not a big problem.

But in the mobile internet age, users are less tolerant of products. and a mobile application in the launch may only be close to the completion of the state, which requires rapid iterative development to update the product, and constantly improve the product to retain users. At the same time, by updating the product also can wake some silent users, let some originally downloaded the application but use very few users give the application one more chance.

Of course, the rapid iteration is based on the function of products, interaction and so on, the core function of the product should be in the first launch of the basic completion. This is the key to ensuring that applications are available when they are launched.

2, Functional focus

From the portal era, the Internet product is often the pursuit of all-inclusive, that is, a Web site or a client wants to meet all the needs of users. But such thinking does not work in the mobile internet age.

Mobile applications should be straightforward and focused on solving a user problem. A all-inclusive application will confuse the user and don't know what to do with it. In fact, many mobile Internet applications are now subdividing features, such as Facebook will take photos and chat to make a separate application-but do not forget that single photo and chat, the best is actually Instagram and WhatsApp.

At this point, domestic Baidu and watercress do very well. Baidu's approach is similar to that of Facebook, which has a all-inclusive application that also splits specific features into separate applications, such as post-bar. Watercress do more thorough, watercress did not do "watercress application", but introduced a variety of subdivision applications to meet the needs of different users.

3, open cooperation

The traditional internet does not do very well in openness, which is largely limited by the development of the Internet. Because at that time the Internet is not mature, a traditional internet companies need to do all kinds of work themselves. But in the mobile internet age, much work can be done to maximize efficiency through collaboration.

The mobile internet industry chain is longer than the traditional internet, so a mobile internet company needs to work with the upstream and downstream companies in the industry chain to do much. From the perspective of mobile gaming, there are research and development companies, distribution companies, platform companies, these three are an organic combination, so that everyone in every field can do what they are best at.

This kind of open cooperation brings not only the enhancement of efficiency but also the growth of the industry. Because of the reasons for open cooperation, every aspect of the industry can get the opportunity to develop, and the progress of each link will promote the progress of the whole industry.

4, line under the combination of online

The feature of mobile Internet is that users will carry mobile devices with them, and mobile devices can easily get the location information of users. This makes the combination of line and line become more tightly.

For the Life class application, many times the application itself is only the user and the product interaction place, the real core lies in the rear side the ability, especially the offline ability. For example, catering applications to have enough restaurant information, film applications to have enough theater information, taxi applications to have enough drivers information, these are not an application can be solved, but need to expand under the line.

But offline expansion is often more difficult than online, and product development is completely different from the online business can quickly replicate and expand. This requires the team to be patient and wired with experience to persuade traditional companies to join the mobile internet.

5, rapid transformation

The cost of developing mobile Internet is lower, which means lower cost of trial and error. A failure of the product does not mean that the world end, the company can also quickly develop the next product, or even transformation.

Many mobile internet companies have failed countless times before they succeed. Rovio had 51 games before developing Angry Birds, which didn't have a huge market response, but ensured that Rovio was able to survive and learn from past games-the experience of gaming and teamwork.

Another example is Instagram, whose founders found that the original model did not work. But through previous attempts, he discovered the need for user photo sharing and successfully launched the Instagram.

6, never copy.

Chinese Internet companies often have the stigma of "plagiarism" because many Chinese Internet products have borrowed from foreign products, and even Chinese Internet products have been copied from one another. But this is likely to be fewer and less in the mobile internet age.

On the one hand, the cost of plagiarism is getting higher. In the mobile internet age, plagiarism is more easily discovered and despised by peers and users. On the other hand, the mobile internet is showing growing localization, and China's mobile internet environment is quite different from the US, making it increasingly unrealistic to copy American products.

But that does not mean that Chinese mobile internet practitioners are shutting doors to create a great idea for themselves, but rather to design their own products from the user's needs by finding the user's pain point.