How to systematize the station for individual stationmaster

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Webmaster This word has become more and more civilian, webmaster armies are constantly growing, and now most stationmaster is not computer technology origin, just start rush testing, under some wrong guidance, took a lot of detours.

I will talk about this question today about how the personal webmaster to do the station, which will also mention some of the skills and tools to improve efficiency.

A website from conception to prophase construction to the formal operation, will go through several processes:

The first is the positioning of the site. The site's positioning process can not be underestimated, the early conception of perfect, clear demand, can guide the construction of the site towards the program set up, reduce unnecessary rework.

Here are some factors to consider for site positioning:

1. The audience group of the website. This site is for who to see, who used.

2. The theme of the website is clear. The relevance of the content of the site determines the importance of the subject, and the search engine is based on the relevance of the quality of the site. For example, a sale of jewelry site, but also in the sale of mobile phones, which let search engines do not touch the mind, the weight of the site will fall.

3, observe the site of the industry market situation, analysis of market saturation. If you are ready to do the site has more than n people do, and do a very mature, you have to find a way to get to the point. To cite an old example, the portal network has long been netease, Sohu, Sina these oligopoly, the market has tended to saturation. Can you do it? The answer is--yes, do niche markets. such as webmaster portals, local portals, industry portals and other specific groups of the portal network, these are the big guys are powerless and. This idea can be applied to any type of Web site, the search engine has not recently advocated to do vertical market, market segments, in fact, is the marketing of the niche market.

4, the site's functional positioning. What is this website for? Is it a blog Exchange? Corporate image display? e-commerce or other uses?

5, do the station need to comply with the rules. These rules vary from person to man, because everyone has a different conscience. If you know what you're doing and you have to be legally in the papers tomorrow, you're going to be upset about it, and it's immoral.

After the site is clearly positioned, the following is the overall design:

1, domain name and space choice. The choice of domain name to be simple, easy to remember, preferably include keywords, this can also increase the weight, conducive to ranking. The choice of space to consider the price, performance, security, service and other factors, online dazzling IDC ads really make people headache, I am also in some webmaster forum diving nearly one months before making a purchase decision, choose to see who is high visibility, good evaluation. Oh, the station friends have a good IDC.

2, the website procedure choice. What if I can't write a program? Now online open source program has a lot of, to use is, well-known mainly have the following several:

ASP Content Management System: Dynamic, Wind,, science, and new clouds.

PHP Content Management system: Dream weaving, Empire, drupal,joomla!, etc.

ASP Class Forum System: Dynamic Network Dvbbs

PHP Class Forum System: discuz! , PHP wind, PHP168, etc.

ASP Blog System: Z-blog,oblog,pjblog

PHP Blog system: WORDPRESS, Riverside's "Life blog" is the use of this system

. NET Mall System: eshop

PHP Mall System: Shopex

If the functions of these systems do not meet the requirements, you can spend money to customize a number of special modules to achieve the desired functionality.

3, enhance the user experience. The quality of the website design directly affects the user's experience, the website design includes the structure design, the style design, the function module design. How do I design a site structure? The structure of the website is divided into physical structure and logical structure.

A, the physical structure can have two kinds: one is flat, that is, all Web pages exist under the root directory. The second is the tree structure, which is divided into multiple directories under the root directory, and then put the pages belonging to this directory under each directory. In order to manage conveniently, the tree structure is recommended.

A logical structure is a logical or linked network Diagram formed by a link within a Web page. A good logical structure generally corresponds to a tree-shaped physical structure.

Now the site is advocating level three directory, if the user clicks more than 3 times to see the page, long impatient. At the same time three level directory is also conducive to search engine crawling.

B, style design is to give users the first impression, people are like handsome beauty, a color matching, page layout excellent site can also produce visual effects. Most of the Web site programs now have a default template, and there are a lot of enthusiastic designers who design very beautiful free templates for these programs. Of course, a lot of free natural people in the use, do not want to other site style and their own exactly the same, you can outsource the design work to those excellent designers. Style design also has its rules to follow, at this stage, it is recognized by the Div writing style.

C, functional module design is often combined with the user's operating habits, it is necessary to continue to explore the practice of various operable functions. Just introduced some of the website program's scalability is very strong, like the WordPress blog system, the official website statistics plug-ins have more than 5,000, visible its powerful function.

The overall design of the site, the next is to optimize and promote the work.

optimization and promotion of the ultimate goal is to obtain traffic, access to the flow of a lot of ways, here are some common:

1. Search Engine optimization. In search engines to get the ranking can bring a considerable amount of traffic to the site, is stationmaster do station should attach great importance to. Get the ranking factor mainly involves the website the label description, the external link, the internal link, the content original and so on, the specific course please search the study.

2, soft article promotion. The highest level of soft wen is not see this article is actually advertising, with guided text, so that readers do not consciously click on the link or search keywords. This method also will not let webmaster disgusted, good text may also top it.

3. Software Mass. Now the mass software has mass mailing, QQ class mass, forum Mass, blog mass and so on. This method is a double-edged sword, some people like the content of your hair is also a good aversion to the content of your hair, so you have to weigh the content to be sent in advance.

4. Advertising publicity. Can be in the intention of the flow of more sites to buy ads, you can also go to Google Adwords,alimama, the Alliance site to place ads. This method requires the webmaster to learn how to control the cost of advertising.

Finally, it is of course to find ways to profit. Profit is mainly by placing ads or selling products, as well as the possibility of being acquired.