How to take into account the SEO results in the process of website revision

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In order to attract more users of the eyeball, so that visitors stay, the site will often carry out a number of revisions, the most important thing is to upgrade the site in search engine rankings, the purpose of the site revision is the original site on the basis of a higher level. In the website design revision Seoer is most afraid of is the existing ranking, some keywords ranking will be affected, then how should we avoid these risks?

First, check the ranking before

Through some traffic statistics or search engine queries to check the previous relevant site rankings, with Notepad or word to record the current ranking can be based on some specific keywords or the title of the page to implement. The reason for checking the rankings in the first step is because when the 建新 station, the title, content, keyword density as little as possible to avoid changes in the new revision after the floating position.

Second, retain the original name of the Web page

The structure of the Web page and content changes based on the original page to retain, so that the search engine in accordance with the original method to find the page. Also allows the spider to collect the original web content more quickly, protect the original rankings and the PR value of the page. For some unreasonable pages, the search engine or design needs of the inappropriate can be deleted.

Iii. retaining the structure and content of the old website

After setting up a new station, you only need to create some links on the old site page to point to the new page instead of deleting the original content immediately. In the case of the deletion of the page to do 404 pages to avoid spiders to find content, for those rankings or PR value is very high and have to delete the page can be used 301 permanent to the new page.

Iv. Sitemaps Update

It is best to establish sitemaps, let search engines know that your site has changed, so that spiders to include a new face, so that the search engine better and faster to include your new site.

Keep original update in five or one period

Often some new revision of the site content and the old version of no difference, however, the old and new structure is not the same, so for the search engine is unfriendly, it may take more time to observe and analyze, so between the new and old stations to deal with those links and related content, avoid duplication.

Vi. Post-Maintenance

After the basic work is done, a new website is born, so the content of the website should be updated regularly. In order to let the search engine quickly included your site, it is best to find some high quality links, because the newly established site may lead to some loss of traffic, this time can do PPC ads to make up for the current loss of traffic.

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