How to take the road of electronic Commerce Basic article: Electric Business Operation Skills (i)

Course Background:

E-commerce is cloudy and unpredictable, on the one hand Dangdang, the Mai Lin listed, the stock price plummeted; only the goods will bleed seven days stock fall 33%; pull online IPO attempt, Fank IPO attempt, Jingdong IPO prospect is unclear, West Meter net, grab fresh net, product gathers the net and so on vertical electric business enterprise to collapse tide. All walks of life that China's electricity business intensified the winter, venture capital no longer pro-Lai E-commerce, China's electricity business seems to be a crisis.

But on the other hand, Gome, Bowser, Suning invested heavily in E-commerce, Taobao, Taobao Mall, a Amoy network split Independent company operations continue to expand, the Chinese online purchase of users up to 214 million people, an increase of 23.7% per cent, engaged in e-commerce SMEs have exceeded 16.5 million. E-commerce market is also seemingly sunny.

How can traditional enterprises avoid the mistakes of failure, survive in the war, and cut off a piece of electric-commercial cake? What are the key links that must be mastered when traditional enterprises operate electronic commerce?

This course will focus on this!

Many enterprises know that e-commerce, only Taobao or only Alibaba, or only Baidu. There is no right and wrong, but no one is satisfied with the success in the current field, so when the enterprise wants to develop horizontally in the field of electrical business, it must have a global outlook. Otherwise will not find the force point, that is, the so-called market entry point, leading to business failure.

(i) Current situation and trend of electronic commerce development

1. E-Commerce market status

A, business-to-business: China business-to-business e-commerce Market transaction size of 2.95 trillion, an increase of 13%. Integrated business-to-business, industry vertical business-to-business, and foreign trade business-to-business are still the main platform for large transactions between enterprises.

B, the customer: Day Cat Mall, Jingdong Mall name, Tencent Mall, Suning easy to buy, Amazon China, where customers prudential products, Bowser nets, Dangdang, xun nets, new eggs in China. With Taobao's original strong popularity and influence, the cat to more than 50% of the share, accounting for half of the business, after the Beijing-East electric platform on average accounted for only a few percent of the share. The number one and the other nine, the market share gap.

C, Consumer-to-consumer: Taobao is still in the "monopoly status", as of June 2012 Taobao accounted for the total of 94.5%. Pat NET accounted for 5.3%, ebay accounted for 0.2%. Consumer-to-consumer Electricity Market There is no competition at all, Taobao also maintain a strong hegemony, the other Consumer-to-consumer platform is almost struggling to maintain.

D, the number of personal shop: 17.25 million, an increase of 19%, the growth rate slowed down; If you do not have Taobao operating experience of the individual or entrepreneurial team, want to pass Taobao station is the so-called C shop again from scratch, has been Shirung. Taobao on a variety of "brush" reputation, screening fakes have begun the process of automatic audit, will be more stringent.

E, user size: To deal with the previous problems, who buy goods online ah, sell out? It is expected that by the end of 2012 China's online shopping users will reach 273 million people.

(More details please buy "network Marketing a Pass" book, this book is the author of the country with two years according to ten years of network marketing and electrical business Operation experience of independent writing completed, which has a variety of problems for the traditional enterprise detailed solution. ）

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