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I am a new open, new opened recently found that the original old customers are basically lost, can not, only to promote the slightly! In a series of online and offline promotion, the store from the original less than 10IP to the maximum of 600 IP, the two days of shoes sold about 20 pairs. Found in addition to the online promotion, we must not forget the promotion of the offline is very important, I these browsing volume increase is basically through the line to promote, we should know that offline sales accounted for the total merchandise sales of about 98%, a large number of customers or offline Ah, below I put the latest online promotion methods to share under.
1, put the DM promotion stall. In fact, the idea of my real wired promotion mainly comes from the stall. We have a bus station on the side of the neighborhood, a lot of people get off at night, there are a lot of stalls. Just the day of the purchase, boring, also to put stall, the effect is really good, basically more than 50 pieces a day (basically 9 o'clock to 10:30 in the evening). But often have chengguan harassment, I think this is not the way to go on, is how to put my shop to promote out. Hey, didn't you just send some DM when you were in the booth? The idea came, immediately action, first with A4 paper printed a lot of store information, and then cut, into a small sliver, at night, as long as I look at the shoes of the person, handed a DM in the past will generally accept the first day about 50, the next day about 40 Zhang, Hair every day after. Then, I use quantum statistics to view the amount of browsing, the same day did not change, the next day seems to have increased the number of 10 IP, the third day seems to be 10 IP, the following days change little. I analyze why change is not big, found that their DM is not very formal, a lot of people may be lost. Cause found, immediately I went to the printing shop, printed the same DM, issued to. Hey, this is getting a little bit better! The back IP increase is about 50, and then there are more than 100. The above is my recent spread of promotional leaflets, tell you must pay attention to not directly in the roadside promotional leaflets, so many people will be thrown into the garbage heap inside, must be accurate marketing, those who come to see you and my shoes, basically want to buy or have the intention, and she said: "Do not buy does not matter, you can go to our shop to see Basically, they will receive this leaflet.
2, the Community DM promotion. In the booth DM promotion has a certain result, found that promotional leaflets are really effective. So consider in the Community DM promotion, because our community although relatively old (96) but basically is the transfer of the community, is the young people buy a small set in this, not two years into the big house, I upstairs downstairs are like this, (I have to turn a few years, haha). So, our community is young. Since young people can not be separated from the network, that is to be sure to Taobao slightly. This resource was not found to think really pity, the next day I immediately to the print shop, with my product pictures, shop logo, a full day to calculate the DM production, a total of 1000 printed. Then will be sent, I called on my father-in-law and brother to help me hair, the beginning of the day do not dare to hair, upstairs downstairs are known, I am sorry, generally all night hair, basic are sent in the mailbox. Later, to the edge of the community, is basically the day to hair, because the side of the neighborhood at night security checks are afraid to be caught, their own community security are known. Note that this leaflet design is very important, you have to put your preferences and characteristics of the product to highlight the treatment, so that the next day the community opened the mailbox a look will be attracted to the feeling.
The above is I recently carried out two kinds of offline promotion, the cost is not high, is basically the printing cost, hundreds of yuan, but the effect is more obvious, just start not immediately, behind slowly more, recently always have side of the community customers come to me to see shoes, buy shoes, hehe!
First write offline promotion (on) it, but also under the promotion of cable (next), is recently planning and implementation, have the effect to share immediately!!