How to tap users ' needs to create high quality content

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In the face of the Internet over the poor quality of the page, in the face of the search engine Baife repeated content, in the face of their own published on the site of the original article, was no stop the copy repair changed beyond recognition, and was again and again in different names, published to different high weight platform, your hard-earned original inexplicably, In the search engine display results into plagiarism.

When the magic of the Internet and search engines, so again and again hurt your feelings, ignoring your efforts, you still have the motivation to continue the original? Are you still racking your brains to create quality content? Jianzigou SEO optimization is also to worry about this problem! Perhaps not long ago, Baidu Spark Program proposed, To a lot of original webmaster are a lot of comfort, perhaps in the near future will appear in the Baidu Original alliance, can slightly smooth the original webmaster heart scars.

But how to create content that really meets the needs of users is really not easy and quite a lot of trouble. Although the webmaster is really spent a lot of energy to do a lot of original, but there are not a few original is the user really need, this is even the most depressed and melancholy things in the world. Hunan Changsha Jianzigou seo optimization Here for you to say, how to use SEO technology to dig out the needs of users, and then create a real user needs of high-quality content.

In the user experience optimization for today, quality content must be to meet the needs of users. And only according to user needs to create content, is sincere for the user to solve the problem of embodiment, can really be the search engine attention. Below we through the analysis user search behavior and the custom, comes the ingenious excavation user demand, comes the ingenious creation quality content. Jianzigou SEO optimization Divides this process into three steps:

A keyword needs to be identified by analyzing what the site can provide.

We take the health care content as an example to explain, if the theme of the site is about insomnia, and the site also want to share for users, how to solve or alleviate insomnia content. At this time we can go to the Baidu search box input "Insomnia", drop-down menu shows the first keyword is "Insomnia The best treatment", stating that treatment is insomnia users need the largest content. We can determine the need for the key words "insomnia treatment", because this is insomnia users focus on the highest content.

2-100-degree Search engine search identifies the type of requirement for that keyword.

We went to Baidu search engine "insomnia treatment method", shown in the front is the selection of Baidu, Baidu know the question and answer demand content, there are "insomnia how to Do" "often insomnia is how to" "Insomnia eat what good" these three words. and Baidu search results on the content of the home page, are also in line with the three keyword requirements of the content. So we can roughly determine the type of requirement for the term "insomnia treatment".

Third, according to the results of the selection of Baidu in-depth analysis of user needs.

Here is to tell you to search the top three keywords, respectively, insomnia content has how to demand user groups. If you search for "insomnia How to Do" The word users, there should be two aspects of the need, one is to use the simplest way of life, to emergency treatment of their own insomnia symptoms, the second is to know what methods can be used to treat insomnia, which is to bring the conversion rate of the keyword class. such as search "often insomnia is how to" the Word users, is very obvious to understand why insomnia, is to meet the needs of users of the keyword class.

Again such as search "Insomnia eat what good" the word users, is want to know insomnia diet method, or how to alleviate insomnia symptoms through daily diet. This category is a potential conversion of the user, because the user has an urgent solution to the problem of insomnia. And once through dietotherapy can not achieve the goal of alleviating insomnia, the rest is to go to the hospital to receive professional treatment. Through this in-depth analysis of user needs, we will understand the user's mind, we can with in-depth better meet user needs.

After analysis of the above three steps, we have completely identified the site for insomnia treatment, what to update the specific content. Then we have to do is to expand these categories of user requirements of the long tail, through the long tail words to find information, and began to write about the content of these long tail. and to see whether it can create quality content, depends on our editor's writing skills. For the specific editor of the article also has a lot of methods and tips, but this is another topic, Jianzigou SEO optimization will be in the following article to be explained, thank you for your reading.

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