How to tap new users: From the "Dead End" of network marketing opportunity

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Don't overlook the humble opportunities of online marketing that can bring new customers.

Article | Ann Handley

At some point in your life, you'll find another caves field after kicking a stumbling block. The same is true in the business world. In today's world, people can use a lot of tools, websites, applications and platforms to develop potential customers, and some unobtrusive opportunities are easily overlooked. Here are some opportunities worth trying.

Slideshare

Slideshare.net allows users to upload and share a variety of documents, including PPT, E-books, PDF files, and web conferencing documentaries. Although the site has a high practical value, it is often underestimated. The site will have 60 million visitors a month, and 130 million page views. This site is the world's largest professional content sharing community, and ranked among the top 200 sites.

In addition, SlideShare is a high-capacity platform that seamlessly integrates potential customer development. The site's Leadshare service requires viewers to fill out a contact information form when downloading PPT or PDF, and they also encourage visitors to contact the business to get more detailed information. Of course this service is a charging item. To use this feature, you have to be a senior member with a membership fee ranging from 19~249 dollars per month.

Product Video

The production of sophisticated product introduction video can bring immediate results to the sale. According to the analysis company Kissmetrics statistics, in the furniture supplies retail website Stacksaandstacks.com Visitor, has watched the product video visitor's final purchase quantity is 144% higher than the visitor who has not viewed the product video.

The key to making a video of a product is to keep the video short and the ideal length to be no more than 30 seconds. Also, be careful not to arouse the viewer's aversion when you implant contact information, but to make them think it is a means to help them learn more about commodity information. Online Directory Integration service provider Flipseek can help you do this effectively. For example, it can make the shoes that the model wears on the page become clickable links, and guide the viewer to jump to the product page corresponding to the pair of shoes.

e-Mail Signature

It may not be best to add a short character signature with a link after you send an email, but it's worth a try given the number of emails you send each day. For example, add the URL of your recent blog post to your email signature file, or a newly published ebook or other related document, and use this method to develop a potential customer. Technology companies such as Wisestamp provide this service to users by automatically adding content such as the user's latest blog post to their messages.

LinkedIn Answers

Browse users ask questions on LinkedIn and use your expertise to help others out and introduce your products or services to others. But remember, as in most cases of life, honesty is the key. Unless your product or service can really help someone solve a problem, you must not entice others to buy your product or service.

Error page

Turn your site's most boring pages (or even 404 error pages) into potential customer development opportunities. The Mint.com Web site has designed a very interesting page for their error page (mint.com/404). On this page, a developer who looked like a nerd said to the visitor, "This page is temporarily unavailable." But Justin is free now. Justin is a mint developer who likes to drive fast cars, sharp crayons, reheat pizzas, and awkward silences. "This page directs the viewer to other pages of mint.com," If you are interested in personal finance, look at the page below! "

Pinterest

This social media newborn is worth looking at, and it can be used as a tool to develop potential customers in a way that generates traffic. The number of visitors to this picture-sharing community surged to 11 million in the second half of 2011. Users posted pictures of a variety of branded products on their atlas that attracted a large number of other users and eventually increased access to their own sites.

What is the most important thing for an enterprise to develop a potential customer? Try replacing the product profile with pictures, information icons, videos, and articles. My company's page features (PINTEREST.COM/MARKETINGPROFS), not only to provide users with marketing advertising services, but also to show the marketing failure cases, as well as a variety of icons and analysis of data. In addition, you can provide a "candidate creative board" for your various inspirations. Translation | Famous