How to train educational institutions to do network marketing promotion

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

In recent years, because people's choice of occupation is more interested, the knowledge in school does not necessarily adapt to social change, so all kinds of training institutions are increasing rapidly, with skills training and knowledge training, but as the number of training institutions increases, the competition becomes more and more fierce. How to make your training institutions stand out in such a crowd, unique, brand promotion is very important.

After observation, the author found that training and education in this industry to take some of the advertising methods exist some problems, and the new marketing methods are very scarce, so that the brand promotion of training and education institutions are the same, and did not achieve the effect of unconventional:

Current advertising methods and problems:

1, outdoor advertising costs are high, the effect can not be monitored.

2, keyword ranking burning money such as water, it does not necessarily work, can not prevent the entry of garbage flow.

3, the key to training education industry is the brand communication, if the school reputation, word of mouth, it will be difficult to recruit students.

4, the lack of marketing means the word of mouth effect can not be carried out on a large-scale, not form a large-scale word-of-mouth effect.

New Marketing Solutions (there are currently four categories and, of course, more):

One, post competition: Target forum posts increased collection, 1 paste at least 4 people read.

Problem solving:

1, outdoor advertising costs are high, the effect can not be monitored; Post to solve geographical problems, covering all local forums.

2, keyword ranking burning money such as water, not necessarily effective.

3, a post, at any time monitoring, grasp the potential object message, deepen the brand impression.

Effect Assessment:

The soft text of the post is best made of the form of combination of text, posts can be the essay contest in the collection of articles, each article with the link to the site.

Through this post competition, to achieve a rapid increase in the number of sites, ranking more before, at the same time through the article keyword settings, indirectly improve the site's search volume and traffic.

With each post 1:4 transmission rate calculation, the impact of the number of more than 200,000, and the publicity effect is long-term, as long as the post issued to not be deleted, the impact of the scope has been continued, than traditional media advertising more lasting and advantages.

Perhaps you will say, our company has a special post ah, but you think, he can send a day how much, the effect can be compared with the large-scale posts?

Second, blog marketing: topic marketing, blog stickers.

Problem solving:

1, the use of a certain topic to form word-of-mouth communication effect, so that the popularity of schools more widely disseminated;

2, the use of the blogger's own opinion leader role, for the purpose of instilling brand image.

3. Interact with potential student groups to master their movements.

Effect Assessment:

will have the widespread dissemination significance regarding the website article through the blog way to the outside world dissemination, achieves the depth marketing goal.

The content of the article is carefully designed, with a public relations nature, including direct attention to the key words (sign soft text mainly), directly click into the site.

Third, QQ signature: Advertising language + website, 1 people affected hundreds of people.

Problem solving:

1, the use of a certain topic to form word-of-mouth communication effect, so that the popularity of schools more widely disseminated;

2, the use of the blogger's own opinion leader role, for the purpose of instilling brand image.

3. Interact with potential student groups to master their movements.

Effect Assessment:

A classic website advertising language and Web site, to achieve the purpose of viral marketing. A person hangs the slogan, will affect his hundreds of friends, signed QQ estimated 2,500, and then affect the 2500 people at least 300 friends, the spread of conservative estimates can reach 750,000 times.

News source Manufacturing: can be on the education and training website to send news is the winner

Problem solving:

1, the use of news site influence, enhance brand image, more cost-effective than online advertising, more effective.

2, the high rate of news transmission, if the high quality can also be reproduced, than the school to do media PR cost savings.

3, the news can interact with the potential student groups, they can leave a message, easy to grasp the real ideas of potential students.

Effect Assessment:

Publish soft text in a Web site that is often focused by the student community by making a news source the use of soft text published by the strong influence of the site, not only can let the search engine contains quality news, but also can affect the members of these sites, direct to the core group, let the education object to actively understand the site and schools, and then form a potential consumer groups.

Post competition and Baidu bid which more cost-effective, better effect? The above marketing method is not only limited to this, pig network has more cooperation way, qq:896655740