How to treat Alexa correctly

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The rules of the future rank explain its limitations:

1. The amount of traffic included in statistics comes only from users using the Alexa toolbar (Alexa Toolbar). That is, only users download the Alexa toolbar and embed it in their browser. In this way, the user accesses a Web site, and the records they visit can count as the number of visits to the site.

2. The Alexa toolbar is only available under Windows operating systems and is used in Internet Explorer browsers, and access to other operating systems or browsers will not be counted.

Alexa on its own website, said from September 1997, the first version of the Alexa toolbar, Alexa toolbar has been downloaded 1000多万次, now the world to use Alexa toolbar users have millions of people. Since Alexa is still an English site, its toolbar is also English version, in addition to the Internet industry outside the installation of Alexa toolbar users are few. It is hard to estimate more than 200,000 users in China. Compared with China 87 million netizens, 200,000 is its 435 1, I think such statistical accuracy will be greatly reduced. Alexa itself admits that "traffic data is based on the Alexa user settings, may not be a representative sample of the global Internet population", it can be said that the rankings roughly reflect the preferences of Lexa toolbar users. But anyway, at present it is not a worthwhile reference to the traffic ranking site.

Alexa site can only be used as a traffic ranking reference, for many domestic sites. To improve its flow, enhance the site traffic, the heaviest still have to use the Site diagnostics analysis, here we have to use some other tools, that is, some web monitoring system. such as mass online launch of the WISA (Network intelligence experts), Shanghai, the launch of the WWA (all statistical analysis), originated in Hong Kong, at present in Hong Kong, Taiwan, Shanghai have subsidiaries of the "Easy World" (clicktracks) are good site monitoring software. They can monitor in detail how Internet users find your site, such as search engines can monitor which search engine found you, or even which keywords, where your site visitors come from, provide daily, weekly, monthly, annual reports, etc. This allows you to know your own site in detail, make a diagnosis, and develop promotional plans to effectively improve your site traffic.

In short, Alexa ranked like the domestic college entrance examination system, in the absence of a more perfect system before the introduction, she is the most authoritative. So for every web site (whether it is enterprise-level, or personal), as long as you are through the flow of money, should be put up, no matter what method, as long as you can improve one, it is necessary to improve one (to not be considered as a prerequisite for cheating). As you know: a bottom of the site, is certainly a traffic bottom of the site, a give no too much advertising value of the site.