How to treat network marketing correctly for small and medium-sized enterprises

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According to the 29th China Internet Development Statistics Report, as of the end of December 2011, China's internet users reached 513 million, the whole year added 55.8 million netizens, internet penetration rate than the end of the year up 4%, to 38.3%. China's mobile internet users reached 356 million, an increase of 17.5%, compared with previous years, China's overall growth of internet users into the platform period.

In the face of such a large number of netizens, cause now network marketing is more and more fire, may be like Changzhou website optimization in Changzhou such 2, 3 lines wandering between the city still feel nothing, but in Shanghai, the background of such a first-line City Network marketing, SEO has been very fire. The traditional way of marketing has come to a climax, with the population more and more, each industry competition is more and more fierce, then these small and medium-sized enterprises should go?

Yeming that the network era has arrived, small and medium-sized enterprises must embark on the road of network Marketing to survive, then the small and medium-sized enterprises in the network marketing this road should be how to go?

According to CNNIC survey, network marketing methods used in the first three places are: e-mail marketing, E-commerce platform marketing, search engine marketing, although many enterprises have done network marketing, but did not achieve their desired effect, so that originally belonged to their customers quietly lost, The specific main performance in the following several aspects:

1. Corporate Web site without content, no user experience, mainly to promote a brand.

2. There is no dedicated network promotion staff, in order to save the cost of the general is to find network companies to do a good job to pull.

3. The site is basically not updated after the formation, or a very long time will be updated once, and basically are corporate news, nothing substantive content.

4. Product sales to measure the effect of network marketing to them.

5. E-commerce platform as their main means of promotion.

6. Enterprises do network marketing generally want to quickly obtain the effect, and no promotion Commissioner, so their method of comparison of a single, do more is: Baidu bidding, E-commerce platform, website optimization

These 6.1 are now used by small and medium enterprises in the network marketing methods, in fact, network marketing is far more than such a point of content, these enterprises do not have a dedicated network promotion Commissioner, coupled with the current E-commerce platform and Baidu to promote the promotion of the telephone everywhere, pervasive, resulting in a lot of enterprises in vain spent a lot of money every year, But there is no effect, resulting in a lot of enterprises lost confidence in network marketing.

A lot of enterprises do not know what the network promotion in the end is what, there are many people think that the network promotion is Baidu bidding, do not know why the SEO, not clear Baidu bidding and SEO exactly what different places.

Although I myself is set up an elite SEO to get orders, do SEO to do marketing, but I personally still feel that a business if the real emphasis on network marketing, then they need not just website optimization, Baidu rankings, more need network marketing consultants, network marketing specialist.

So what should enterprises do to effectively network marketing?

1. The website is the core

A website is actually very important to the enterprise, if we compare the Internet to is a region, then the website of the enterprise is to wait so in this area set up plant or company, the importance is self-evident. As the level of Internet users grows deeper, the rubbish site will eventually be discarded by users, so the initial site of the enterprise will need to be planned, the site is to give what users to see, what kind of content they like, what kind of content they need, the site's center of gravity, is mainly to show the company's brand and products, or to sell products, the site needs to have some of the functions and modules, but also to analyze the customer's psychology, behavior, internet habits and so on.

2. Network Marketing Department is essential

Network marketing departments can effectively use the network to bring orders to enterprises, there may be a lot of enterprises do not think that the funds to form a network marketing department, then the minimum to have a real understanding of network Marketing Commissioner, Network marketing is not only the site optimization, Baidu rankings, And now the network companies can only give enterprises to do site and optimization, a lot of network companies even do not understand the website optimization, do out of the site user experience is very poor, so for a business to have at least a professional network marketing Commissioner is very important, we according to one months 3000 wages to calculate, A year is also 40,000, perhaps just one or two orders of things, than in Baidu bidding or E-commerce platform costs to ask a network marketing specialist is really a very small cost.

3. Network means diversification operation

SEO is only a small means of network marketing, network marketing includes network advertising, forum Marketing (community marketing, paste marketing), blog marketing, news marketing, soft marketing, e-mail Marketing (EDM), video marketing, (instant messaging tools) marketing, SNS Marketing, electronic magazine marketing, free strategy marketing, wireless marketing , database marketing, event marketing, Word-of-mouth marketing, viral marketing, precision marketing, hunger marketing, leveraging marketing, network brand marketing, integrated marketing, Network PR (crisis PR), Network marketing effectiveness monitoring and evaluation, Network marketing plan planning.

4. Not impatient

Network Marketing is a long-term process, and not overnight can be effective, as long as the effect is certainly long-term stability, and do not use the final sales to evaluate the effect of network marketing, network Marketing needs the company to cooperate with each department to maximize the effect. Such as: capital investment, online customer service, brand awareness, visits, visitors, customer tracking, the importance of the boss and so on. Brand is a subtle process, once your brand is remembered by the user, then you will benefit a lot, far from saying to buy a product to get an order can compare.

Enterprises want to develop, network marketing is the best breakthrough, and how to see, how to deal with network marketing may determine the fate of an enterprise.

Finally, I'll tell you a case a friend to know a company's boss, this mister is to do the production of shoes, and then contact with Network marketing after the feeling of the network market prospects are very wide, after spending a lot of money to invite a network marketing team, in the next six months quickly earned 20 million.

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