How to truly understand the needs of Web site users (i)

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

For the webmaster, the numerous things occupy most of the working time, and simple to the user as "traffic" is the simplification of complex things an important solution, because the analysis of user needs is a very troublesome thing, thousands of visitors every day to log on the site, and then close the browser, Webmaster face all kinds of purposes of visitors, it is difficult to user needs accurate to individuals, and simple statistics also make the summary of user behavior is very difficult, imagine how to analyze the 10:20 landing site in Xuzhou, Jiangsu Province, a user quickly leave the site real reason?

So not only is the personal stationmaster, many commercial websites are very few commercial customer's browsing behavior earnestly carries on the analysis summary, then this article is starts from the personal website angle, see how can simply carry on the visitor needs analysis.

First placed in front of the webmaster, is the site's main promotional means, only a real understanding of where users come from, can really be the actual needs of users to sum up fundamentally.

At present, the main user source, simple can be divided into the following channels:

To understand the needs of users, it is necessary to know from what channel they enter the site, at present in small and medium-sized stations are fired the most fire when the search engine optimization, for the webmaster, it is true that there is no profit of the sale, can be completely free of money to obtain a large number of traffic, and ranked once stable, but also save a lot of maintenance time.

But for the domestic largest search engine Baidu, with the technological progress and the concept of change, no real gold and silver seo kungfu, 08 is really rare in Baidu rankings survive, and through the search engine to enter the site users, most of the loyalty is low, it is difficult to immediately produce strong economic benefits and rapid formation of commercial behavior

This is mainly related to the use of search engines, users in the application of Baidu or Google and other search engines, but also inherited the shortcomings of the search engine use randomness, in the face of tens of thousands may be satisfied with the actual needs of the browser search results, the authority of the search results are automatically reduced by the user, In particular, Baidu launched a large number of advertising today, the results of the search will indeed further damage the actual needs of users to meet.

Such a theory may be reasonable explanation, why many commercial websites, although also attaches great importance to search engine optimization, with a specialized department and the existence of a better ranking at the same time, or the main promotional funds into the network or the cost of traditional advertising.

As a paid advertisement, whether short-term effect or long-term word-of-mouth marketing, will have a greater impact on the market, this point many small and medium-sized webmaster may not understand, for example, the current large and medium-sized cities have launched the station Bus stop sign light box advertising this emerging form of advertising, Then you can pay attention in the car when the advertising content, put the station stop advertising the most content publishers, mainly concentrated in: education, medical, financial, real estate four major areas, the four areas and our society now the profiteering industry is not unrelated, according to Wuhan City station stop sign quotes, A large bus stop is about 3000 yuan/month (before the discount), if according to the Beida Jade Bird and other education and training institutions "the main road covers all" of the marketing concept, the monthly light bus stop advertising will cost 100,000 of the huge cost, but there is an old Chinese saying: "Only the wrong to buy, no wrong to sell", advertising enterprises, Without percentile more than 100 of the rate of return, it is not possible to put in such a large amount of advertising.

Because pay ads have a search engine can not have a big advantage, that is, users focus on the rapid transformation of Word-of-mouth marketing. Especially in the field of education and real estate, the role of advertising is critical, may be two days a day, January two months no significant effect, but over time, the browser in the advent of demand, will be the first to consider the advertising brand.

Word-of-mouth marketing can be said to be the ultimate goal of marketing, can let the potential customer spontaneous dissemination of advertising practices, is a lot of companies dream of the goal, and the best domestic network enterprises, is nothing more than the giant Shi Yuzhu network and Ma's Taobao, to the small and medium-sized webmaster groups, the best when the QQ home or webmaster network.

Word-of-mouth marketing is difficult to finally form, the real reason is that it is internal and external causes of interaction, long-term impact of the results, not only to have money to advertise, search rankings good, flow stability, but also to provide users with high-quality content, quality of service, sometimes can not charge. As the equivalent of Jin Yong's martial arts, even if you lucky, got a martial arts cheats, but because the internal force is not enough, or the opportunity is not good, practice training to go insane, burst body and the dead are not a few.

Generally speaking, users who make various kinds of behavior on the website mainly rely on these methods to enter our website, whether or not to produce commercial behavior, but after the channel understanding, we can again to analyze these users themselves.

The relationship between age and demand

In general, the age of the user may be inconsistent with its purpose, but it is absolutely related to the economic situation. For example, a 30-year-old user, may enter the cartoon class website to download the latest anime, and a only 16-year-old students, may also carry out adult community posting Exchange, so in the economic globalization today, the user's age can not affect the user's Internet behavior, But also to a large extent confusing the market to the user's judgment.

But one thing is very clear, in terms of China's current economic structure, for most people, age and economic income is an absolute relationship, in simple terms, is polarized, the middle of tough.

On the above icons, please forgive those who are not listed under the age of 10 or over 50 years old, in the current market, the impact of these two groups on the internet can be negligible.

Then starting from the first group of Analysis (10~16岁), the main occupation of this group, in the current nine-year compulsory education system, can basically be summed up as a student group, the main feature of this group is: toss.

Because life is too monotonous (2.1 lines of life), makes the student group thought extremely empty, because the domestic ideological education backward (now also talks about Marxism-Leninism, has no humanity and the freedom), causes this group to the future development quite confused, in everybody scold non-mainstream of at the same time, I do not resent opposite have a little sympathy, In the face of the 21st century, the impact of various ideological and cultural, the whenever are still counting on the current to be honest to the rules? In whenever bag mistresses, the play aid, on the contrary, scold the not self-respect, this is not the collision of thought, but the whole society's sorrow.

What attracts the most attention to this group is the entertaining content, now the main force of various entertainment forums on the Internet, without exception are all the children of this age, and in the 05-06 years of Super girls, Li Yuchun is completely carried by these children into the ranks of Uranus, so if you are doing entertainment related content of the site, Trying to analyze and meet the actual needs of this group will have a good effect.

This is also a rather strange group, analysis of user needs, the first to look at their economic consumption capacity, only in this way and business combination, in terms of economic capacity, this group of users can be said to be the worst, because there is no work, but to remember that this group is the most consumption capacity, This feature is entirely attributable to their backers: parents.

Can raise their children to more than 10 years old, in addition to individual early marriage, basically all to the age of 30~40岁, this age is called the most economically powerful group, the current mentality also makes the child's actual consumption level greatly improved, if the concept of economics to define, they can be called the children's "golden master" , the current level of consumption in big cities, on average, each child's monthly basic living expenses can reach 400~600 yuan, the average daily 10~20 around, and this part of the group can in my opinion, is completely can exceed the college student group, because it is noteworthy that many of this group of users, are living at home, The purchase of clothing and daily necessities are paid separately by the family, which is the monthly standard pocket money for hundreds of dollars.

With strong financial support and a planned spending plan enough to make this part of the group affordable, the market has been surprisingly surprised, and this part of the consumer spending on the internet is very bad.

Why? Why? For Internet consumers, their ability to buy is very weak, I personally summed up an ironic but slightly reasonable conclusion: because they do not have identity cards.

No ID card, Alipay is no way to apply, online banking for this group is too remote and cumbersome, passbook this thing child is no concept, hand a passbook I believe, but everyone open online banking is the Arabian Nights, and for E-commerce as the main income of the Internet, Online payments are the main sources of cash.

But why do a lot of children in Tencent QQ space or online games to do a lot of consumption? The answer is simpler: Because the point card can be bought anywhere, can recharge at any time.

For this group of users, traffic is absolutely not a problem, induced clicks also have a certain effect, but let their behavior into the actual network consumption, but also in the middle school to open a stationery shop easier.