How to turn an idea into a viable startup project

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Most entrepreneurial ideas are very unreliable at first, are filled with the ideal of the future full of pupil scene, feel that everyone in the future should be so, the customer demand for this huge or even beyond the pre-estimate, they found a new blue sea, their own in the change of the world, so the ideal and the reality of how big is the gap? This time I'm going to show you the evolution of a friend's entrepreneurial idea, so that you can see more details and get a clearer idea of how a shaky startup project can become a viable startup project.

Wenhao is in a chance to see Liu Zijun founded Kitten home after the website, he added I left on the site QQ number and I exchange his business plan. Wenhao worked in one of the big Four accounting firms, is the manager of the project team, although the treatment is OK, but his daily work is to a large number of meaningless, but he felt that this is not the life he wanted, so he began to plan his own entrepreneurial projects, When he saw the kitten's home site that it is consistent with his entrepreneurial style, so the initiative to communicate with me, and asked me out for an interview.

I have an idea

The first time we met was to go to his friend in Henan all the way to open a bar called the playground, this is a very emotional music bar, are a group of people who love music open, so also attracted a lot of people who love music to patronize. Although the space is not large, but also made a small stage, the following sofa and chairs are arranged around the stage, feeling a bit like a small concert venues. After we sat down, Wenhao very skillfully ordered two bottles of foreign beer that I still couldn't name, and then we started talking.

Wenhao took out the iphone to show me some well-known foreign brand of creative furniture, there are also some creative home concept designer works, he said he has an idea, want to start a creative home for young people to create a company, and contacted some foreign designers can help make furniture design, Hope can create a domestic well-known furniture brand out, and then asked how I feel. In fact, I do kitten home also because of the creative furniture products have a strong interest in the founder, Wenhao idea and my interest point very in tune with, so I very much appreciate his entrepreneurial project. But this time we are just chatting some home site and home style, did not talk to the specific how to carry out how to operate and so on.

And then the next couple of times we were talking about this bar, but after a few chats, I found that every time I talked to Wenhao, it was a lot of industry trends, industry dynamics, and conceptual stuff that didn't talk about exactly how to put ideas into practice. So one night I told Wenhao, this conversation will not have results, we should talk about how to put the idea into action, so that our communication is meaningful, otherwise our ideas have been out on the run, this will not have any progress. At that time we were chatting very happy circumstances, suddenly I killed this sentence, Wenhao immediately shocked to the. In fact, in the process of chatting at that time, I probably know Wenhao has been a number of concerns, furniture is not like fast consumer goods, bought a may take a long time to buy a second time, so the user stickiness and the user's marginal value is not very large, so it is difficult to form the scale of growth and production capacity is also a big problem, so the combination of various reasons for Wenhao began to hesitate.

First shift

After a few months, Wenhao again contacted me, this time he said he has found a good direction, this is still a home product, but no longer do large furniture, only small household items, such as Thai imported handmade soap, there are some small storage cabinets and so on. And also a lot of goods, looks more confident than before. After all, this election is small items, and are household type of fast consumer goods, these products no longer have many concerns before. However, he entered the products on the Internet too much of the same, coupled with the price does not have much advantage, and his business market is in the Internet, so the last can only put.

Second shift

In the first two months Wenhao contact me again, but this change is very large, can be said to be a direct transformation, it really surprised me. This time not to do household products, but directly turned into a cake. He felt that life just a little more fun, a little more surprises, a little more flavor can make the quality of life become better, so his brand is called "a little", English name Little&co. Choose the cake is because the cake is the best medium, cake gives people the feeling is joyful and joyful, so he starts from this point for the customer's life to bring the surprise. He borrowed a lot from the cake shop and the cake training agency, he felt to go to the cake shop outright to buy a ready-made, too out of mind. But it takes a lot of energy and time to learn to make it all by yourself, and to purchase all the raw materials is really troublesome, so he used to provide a complete set of raw materials and tools, and some of the materials first treatment, so that customers do not need electronic scales, measuring cups, such as the amount of spoons and other tools , the cake, which was supposed to take 1 hours to complete, now takes only 20 minutes to finish. This will reduce the time and trouble of purchasing raw materials, and speed up the production of cakes, and there is no cake enterprise doing, so he is full of confidence in this blue ocean.

Considering the target consumer groups are young people, so he chose the frozen yogurt cake as the main product, the cake is a major material is frozen yogurt, cake with digestive cake + butter, so that the feeling will be more crisp. The choice of this cake is also considered that many families do not have an oven, and this cake only need to have a fridge can be made, it does make it easier for customers to operate and reduce the cost of customers. This cake does not taste like the traditional cream cake so greasy, and summer eating will have a taste of ice cream is very good, it is really suitable for the summer launch. Soon Wenhao to buy all the tools and equipment, then invited me to experience the process of making the cake, and this process is really very fast, for a cake without the experience of making it can be done in 20 minutes or so will be able to complete the production of cakes, of course, it is wenhao help to so smooth. At that time only poor designers out of packaging and logo, the project can be fully activated.

The first customer found the mishap

I took my first hand to do the cake back to the company and colleagues to share, colleagues taste after all feel good, a total of 15 people, 14 people to praise, 1 people think it can, good results. Finally, we all gave a lot of advice, feel that the cake can be thicker, taste can be more and so on. I give feedback to Wenhao, he is also very happy, after all, his products have been recognized by everyone.

After one weeks, my colleague Xiao Qiang walked into my office, said his girlfriend next Tuesday birthday, he tasted the cake I made, feel very good, so I also want to do a give his girlfriend, give her a surprise. I immediately told Wenhao the good news, he was also very happy, this is the first truly paid customers, and then Wenhao immediately to arrange materials and other things. I am also very happy to talk to Xiao Qiang said everything is OK, but suddenly I think of a problem, I asked Xiao Qiang you have no egg-laying device, because it is not good to do the cake hand, not only slow efficiency, but also the chance to do the cake is almost zero. When Xiao Qiang replied, "Wood has", my brain jumped a bit, this How to do? Jack Bauer is not going to make a cake to buy an egg-laying device that may only be used once a year. If you use the egg-laying device to Xiao Qiang, this is OK, after all, colleagues, but other customers? It is not possible to sell the eggs every time, of course, but if our target customer group is for young commuters who are nine or six in the morning, how much are they willing to buy? The first cockroach in front of me must not, a lot of customers will not, because they want the cake, not the egg-laying device.

This weekend I asked Wenhao out to tell him what I thought, I told him the situation of the small strong, there are many young people do not have the home of the egg-laying tools, etc., so if this project business model for the customer side is too heavy enough, customers in addition to the purchase of our products, and also need to buy other matching things, it is difficult to promote the convenience of the project, so that this is a major mishap in this project.

And the customer buys the raw material, although reduced part of the workload, but for the user base will be very vague, like to make cakes or will make cakes of the professional crowd will not give you the designated raw materials tied to death, they will buy their own favorite raw materials to make cakes, the general consumer groups do not know the cake, For raw materials and tutorials they will only make a failed work, just as I did without Wenhao, who had the experience of making cakes, and the cake I made would fail. And this is not finished, when the customer purchase your things failed, they will feel that your brand products really rotten, the heart of all kinds of negative emotions will show up, in this media era, negative information transmission speed is the fastest, the consequences can be imagined.

Finally, I suggested to wenhao the model to directly do the whole cake base to sell to customers, and then let customers on top of their own DIY fruit put their favorite food, so that not only can greatly reduce the customer a lot of unnecessary labor, but also increased customer participation and fun. After all, making cake base is tedious and boring, and it doesn't highlight the customer's self-worth, but if customers can play with their imaginations and ideas on a ready-made cake base, I think that's what the customer wants, and it's very lightweight for the customer, and you just have to buy some fruit or something to design. The biggest benefit of this model is that it gives customers a lighter experience without losing the customer's sense of engagement.

This model can also extend a lot of peripheral consumption, for example, we can provide a cake pattern of the production of tutorials, we can put materials and production tutorials together to sell, and if the customer needs to make a special pattern, we can also sell pattern abrasives to customers, and we can also customize the box, so that receives the cake object to get more surprises.

In fact, our company's former colleagues birthday, we try to ask a lot of cake shop, the cake shop basically do not do, they depend on the pattern design of the cake above to make money, sell a cake base to the customer looks less valuable, and this also can not sell how much money, so the cake shop certainly won't do so. and the Cake Training center, they are mainly training to do the whole process of cake, if just teach them on the cake base design style, may not charge thousands of or even tens of thousands of training fees. So the model has the possibility of breakthrough, the operation of the project and promotion work will be easier to carry out.

The above is an entrepreneurial project idea of the entire evolution of the process, we note that at the beginning we are very idealistic thinking of the project's prospects and ignore the project to face many problems, so don't be fooled by your idealized ideas, a lot of realistic problems are hidden in the idealized below. Just as I reminded Wenhao to return to execution, he found that there are so many obstacles to the implementation of the original project, considering that the resistance is too large and can not be resolved, appropriate change is a good solution. There are many entrepreneurs blindly adhere to the persistence is a victory, the last more difficult to do more hard to do, and ultimately lead to failure. So when you are ready to carry out your entrepreneurial project, you find that there are many concerns are not a good way to solve the time, which indicates that your location is insufficient, you can properly consider adjusting the business model or transformation, or even stop! There's no need to touch the south wall.

No perfect idea and plan, only to perform when the patches are constantly

In fact, when all products and ideas have not touched the real consumer, this project is only a personal conjecture or personal needs, does not represent the market. You see it as a cake project. Everyone thought it was a good idea. But when it comes to the first real customer, the project's mishap immediately emerges. Note that this consumer is not that you invite a friend to taste, ask a friend evaluation can get to the real need of information, must be the consumer object has such a demand, and willing to pay the case, so as to find the real problem.

There is now the entrepreneurial model must be light enough to walk quickly, this light not only refers to the business model, the consumer side of the use of light to be enough to do. Like just the Cake project, the enterprise takes time to make raw materials processing, consumers also need to buy tools, with tools may not be able to do the cake, so this model for businesses and consumers too heavy too much trouble. After the improvement, the enterprise directly batch production cake chassis can, and consumers bought a cake chassis only need to buy some fruit and other materials can easily realize the dream of DIY cake, both sides are easy, and easy enough.

Perhaps the original idea is that you always want to do, but given the current capacity and resources can not be achieved, it can be put aside, find a project to meet your current situation to start it, when you have money, people, and resources when you come back to do it later. Maybe by then you'll find that the project you're working on is a perfect combination of a new product or model with the original idea. Just like the example above, Wenhao first want to do is home products, and then change to make cakes, perhaps home products and cakes can be combined into a new business model.

So entrepreneurship is not the perfect idea and plan, only the implementation of the patch!

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