How to two months to let the site keyword rankings from scratch

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Now the website is more and more, the enterprise also gradually realizes the importance of the website optimization. In the process of optimizing the Enterprise website, seoer more or less will encounter some problems, such as the Web site structure confusion, no keyword layout and so on. This kind of website is not like just new website, it is difficult to adjust from the overall structure layout, can only start with the detail, gradually achieves the optimization effect. Here to share their actual experience, I hope to be in the enterprise to engage in SEO work friends a little help.

One, the first three elements must be written well

The page with the highest weight of the website is not the homepage. The first three elements refer to title,keywords,description. These three elements must carefully consider the words, the site's main keywords naturally and smoothly into. I just took over the company's website, the first page title is so written: "Chinese mahogany antique Furniture exhibition website >> Home". Obviously, ">> home" is completely unnecessary, and the site does not have a name, so the homepage title changed to: "Mahogany furniture Exhibition network-chinese mahogany Antique furniture exhibition website." So to highlight the "Mahogany", "Mahogany furniture" keyword, but also indicate the type of site-exhibition network, natural fluent. Write a good home page of the three elements, is the site optimization of the first step, but also a lot of corporate sites do not pay attention to the place, please grasp from the details.

Second, home code streamlining and optimization

Spider crawling site is crawling Web code, if your site's user experience is very good, but the use of a large number of JS code and Flash structure, then your site keyword rankings will not be high to where. I this site is also used a lot of JS code to achieve the happy lights, slides, suspension windows and other special effects. When I first view the source of the Web page, found that all the page code before a few lines are a large number of the same JS code, are QQ customer Service Suspension window code, and the middle banner part of the use of the IFRAME framework. JS, IFrame is not conducive to search engine crawling content, I put these content into a few JS files, through the external call method to achieve the same web effects, streamlining the code is also conducive to SEO. If you do not understand the functions and usage of JS code, or some JS code is through the external call can not implement the function, the JS code in the back than put in the front is much better.

Third, the home page export chain control

Due to the type of site, the site needs to do a lot of advertising bit export chain, the original export chain total Calais has more than 100, and the quality of the site is uneven, and some even can not access. Advertising is only the display of advertising, does not involve the weight of the site transfer and voting. After informing the advertisers, I put these ad bit links together with the nofollow attribute. After the hyperlink is added to the nofollow attribute, the search engine ignores the hyperlink, which improves the authority of your site. In addition, appropriate to their own internal chain plus nofollow property, you can control the weight of the site within the transmission.

Four, links and internal page anchor text

Friendship links to maintain a good habit of checking every day, with the webmaster Exchange links when to pay attention to the matters are: the other party has not used nofollow, is not using JS code to achieve, the entire page has been blocked by robots and so on. There are many things to communicate with the webmaster, learn from each other, must not be informed to remove the link. Within the page, in addition to the three elements to write, but also to consider the content of the original and add anchor text, the role of chain anchor text is to improve the weight of the keyword, another is to guide spiders crawl in the deep structure of the Web page. My site basically as long as the "Mahogany", "mahogany furniture" words have to do anchor text.

I took over the site through the above four steps of optimization, in two months, keyword ranking (Baidu) from scratch, from Love station Baidu weight query no data, to the present 13 data, has gradually become effective. If you are the seoer of the enterprise, and can not drastically modify the site, may wish to start from the details, but also to achieve a little effect.

This article author website: http://www.ircff.com, mahogany furniture exhibition network, reprint please reserve, contact qq:99270699.