How to understand long tail keywords

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You heard of the 80-20 rule? The Italian economist Pareto found that 80 of the land in Italy is owned by 20 of the population, now known as the 80-20 rule, or Pareto principle. Of course, in the enterprise this is a common rule: for example, "80 of the sales from 20 of customers." "In companies, for example, Microsoft points out that the fixed top of the 20 majority report errors, 80 of errors and crashes will be eliminated."

So far, everything is going well. But if you find--in terms of your site--Pareto principles are not accommodated so well? 80 of the key keywords accounted for only 20 of the sales? In other words, focus on a handful of key keywords you might miss real use to find your product or service for a potential customer.

Most webmasters apply 80-20 rules: The highest keyword provides 80 of the business, but in practice this has proved to be the opposite. In other words, the keyword, most sought after, is actually very rare for those who provide business.

Let me put it another way: your site is easier to get most of the search engine visitors through a variety of low volume search queries rather than a small group of keywords, which means that focusing on identifying keywords to accept the lower search query volume will increase.

What are these keywords? And how will they increase my visitor traffic?

Well, these keywords have become known as long tail keywords. "Long tails", as they are phrases, usually by more than three words. For example: "Paint" is not a long tail, but "Outdoor paint wood sheds" is a long tail. Or take "shoes": "Adidas sneakers", hardly. However, "Adidas female sneakers" is a long tail keyword.

Can you see the difference between "horse training" and "Zima training products"? Here is another example: credit card ' is a broad keyword, but effective long tail keywords in this niche can include: good low cost credit card nurse ', ' credit card poor person ', ' credit card low interest ', ' benefit corporate credit card ', and so on.

The long tail of the core idea is that competition is relatively small and for them it's easier to get good search engine rankings, as is the fact that some people who search for long tail keywords are more likely to be potential buyers. By optimizing your site and providing content to match these search queries you will attract visitors who are looking for specific product information, using these as well as other relevant search phrases.

There is no doubt that the long tail of the keyword is very effective in attracting traffic. What is more important is that there are thousands of long tail keywords that no one or few people are identifying so that can be easily exploited.

So here are four key reasons why you can consider using a long tail keyword to optimize your site:

The first focus on the long tail keyword will slow but steadily lead to more traffic from the search engines, because you will have a lot of pages indexed and ranked with your product or service for a specific phrase. This means higher visibility and larger volume for search engine traffic.

The second long tail keyword leads to a higher purchase ratio. Visitors to your site via search queries long tails are more likely to buy or take affiliate programs. Focus on these long tail phrases that you are actually locking up a huge market for potential buyers.

The third long tail keyword brings higher page rankings because there is usually far less competition. There are so many changes to more room when you start digging the phrase that netizens actually use when entering search conditions.

The use of a long tail keyword means that your site may have greater benefits. People who find your site because they use a search engine such as Google or Yahoo are highly valued for this reason: they are the ones who are looking for clear information. As a result, they are likely to follow up on relevant ads or subscribe to your blog.

So here's the generalization: how long the tail keyword equals adding more potential customers and making it easier to sell your product. luck!

Text: James compiler/Hadron starting webmaster network admin5.com.