How to update valuable content

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Whether the site needs to be updated before writing a "Case description site does not need to update every day," is not talking about this topic. Looking at the hundreds of articles on our web site, are all these content valuable? Today, easy SEO and everyone to share their own updates on the site some experience and experience.

How to update valuable content in other words is to study the needs of users, today on the hands of a site for everyone to do the case bar. This is a dry cleaning to join the site, and the niche for the dry cleaning industry is a layman, then update the article before the need to do a certain amount of data research or even handmade pure original is not necessarily high quality.

First of all, I search in Baidu "dry cleaning" Baidu Drop-down appeared in the "dry cleaners, dry cleaning machine, dry cleaning principle, dry cleaners," and so on, I think "dry cleaners" the word for joining the site is more important than other words, Because our profit model is to join the investment and our customers are most concerned about is to join can make money. After that, I search in Baidu "dry cleaners" this word, Baidu home page of the bidding landing pages are all home regardless of your bid title and description of how to write a creative, when the user clicks into the post and found that there is no content they want to leave.

And then we look at the search for "dry cleaners," the natural ranking results, Baidu Library second such phenomenon is relatively rare, we all know that the long tail words are most of the rankings are Baidu know, Baidu Library and so occupy, so why this ranking is the first page of a site?

After my analysis for three reasons:

Full Match of title

The weight of the page inside the site is very low, and the first site is not a high weight site, so only the title to achieve a full match gathered weight to enhance competitiveness.

Ii. content to meet demand

Baidu Library and the first site content compared to other sites on the home page is much better, and Baidu Library in the content of the quality above to some less, the first page is the reading experience we all know that Baidu Library is the image of the block like a layer of glass in reading and can not copy, so first in the reading experience above the first. Second, Baidu Library content in the first three pages are ads and the text of the bold and bold visual effect is not good. Although the top two have met the needs of users, the first place to win the first place in quality and experience is inevitable.

III. Meeting of secondary requirements

After an article is published, it means that the work is just beginning, because we update the article's ultimate goal is to let users join us, and this article can only solve the user's one demand we want to search from the user to "dry cleaners" this word to see the user's secondary requirements, so that the deployment of related articles Baidu Library in this respect do a good job, But its content may be through the system of self matching correlation is not very high, we can make artificial recommendations and settings. When users learn that dry cleaners can make money, they want to know how much to invest and how much to profit.

How to update valuable content? In fact, it is to change the position of thinking, as a site visitors to the user's point of view to think about the problem, rather than blindly follow the eyes of others to update what we also update what. A good article is not a one-time can be completed, set hundred of the Director of the people of the odd material combined with their own characteristics for the user and update content this is the fundamental article.

This article by the French Cafu dry cleaning Shop to join http://www.kafugx.com/original, A5 first, reproduced please indicate the source, thank you for reading.