How to upgrade your site to the top page

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Most of the time our rankings are hovering on the second page not because our content doesn't provide enough, but our content is not fine. For a small and medium sized site, you just have to do it in a certain point to meet the needs of users can be our key words to do, so most of the enterprise stations need to do subtraction. How do i subtract?

(1) Research users

Research users is to analyze the user's search requirements, which I have said many times also analyzed many times, but there are still many people do not know how to analyze the user's search needs. Search demand here refers to the search for a keyword all the requirements, there are two main steps:

The first step: Do the dropdown box analysis first

We take "tooling fixture" this keyword as a case, search "tooling fixture" drop-down box appears "tooling fixture processing." We first look at the "tooling fixture" appeared in the homepage of which some sites, ranked first is Baidu know, Baidu knows: fixture fixtures are what, fixtures and fixtures of the difference. Baidu Library in the sixth place, is a fixture management regulations, the beans in the tenth place, but also management provisions. followed by some corporate sites. We look at the "Tooling fixture processing" This keyword ranked in the home page, there are Baidu Library is tooling fixture processing center, processing technology and fixture design, management work instruction, application.

Conclusion: 1, search "Tooling fixture" This keyword users for tooling fixture processing has a great demand, if the site has processing content will certainly help keyword ranking.

2, the user to know the class of questions and answers, especially fixture fixtures are what, fixtures and fixtures of the difference between this kind of problem has the demand, so our website should have FAQs.

3, the time Baidu is aware of the need to download, is about fixture management regulations, processing technology, management work instructions, such as information. So our website can do Baidu network disk download link to users to download.

The second step is to look at the related search.

In search of "tooling fixture" Baidu related search appears in front of: tooling Test fixture, fixture production, over Tin furnace fixture, fixture design. Search "Tooling Fixture processing" appears: Tooling test fixture, tooling fixture, over tin furnace fixture, fixture design. Fixture design and fixture production to explain the needs of the user in the process, in the dropdown box has been analyzed. Second is the tooling test fixture and over Tin furnace fixture, then the user for these two classification is not clear.

Conclusion: Users ' demand query for product classification is very high.

(2) Find out what you are not satisfied with.

Baidu will be our site ranking in the first page even in the first three pages, mainly because we provide users need content. If we are satisfied with most of the premise is that we provide other unmet needs. So we look at the search "Jig fixture" site does not meet the needs of users. From the first site to see Common processing satisfied, the problem is not satisfied with the solution, download the content is not satisfied, fixture design is not met. The content of these basic needs is not satisfied, if we meet, it is very possible to surpass the first site in a short time.

(3) Remove superfluous content on the website, strengthen competitor not meet demand

Now we look at the analysis of how the site needs to do subtraction Delete unnecessary content, and then jiaqing competitors do not meet the needs. It is not necessary to first navigate the case, workshop and online message. Secondly, we should do more detailed in the processing process, where we need to do a click link to the inside page detailed introduction, it is necessary to use the form of drawings. Technology Center do not need to enumerate so many content, 3-5 can meet the needs of the previous analysis, the following content we want to provide management of the job guide a category of Baidu network link download. But there is no provision here, it is a pity.

(4) Adjustment

Do these after, in the website has a certain user to produce click Data also need to make further adjustment. For example, may contact we need to adjust to the above, processing flow down the surface, the specific look at Baidu statistical data analysis.

Summary: To be ranked on the second page of the keyword can be upgraded to the homepage must be to do subtraction, delete users do not care much about the content, highlighting the user's unusual concern points. You want to compete with old stations that have advantages over weight, credit, and users, you need to strengthen your competitors ' unmet needs.

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