How to use advertising revenue to make the blog stronger and bigger

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Advertising on the blog should be the current major source of revenue for most of the blog, on the contrary, for a certain amount of traffic in the blog, if the blogger does not put any advertising, it will mean that bloggers lost a lot of money opportunities and thus the opportunity to enlarge the blog.

Believe that many bloggers are now using the advertising alliance such as: Baidu, Google AdSense, Ali and so on. But there are probably not many people who actually make money from the alliance, but instead advertisers are more profitable to bypass the alliance and put ads directly on bloggers ' blogs. Because the advertising alliance will share every advertising revenue, such as Google AdSense is based on 68:32 of the proportion of advertising revenue distribution, publishers take 68%, the rest of the Google.

If you get 2000 dollars a month from the league, it means that a significant portion of your income is given to the alliance. The flow of small blog can be accepted, but on the large flow of the blog, I recommend bloggers should go directly to find advertisers directly on the blog to put ads, so as to avoid the advertising alliance "exploitation."

So what exactly is direct advertising?

Direct advertising is not difficult to understand, for example, you can as an advertiser in the author's blog on an advertising position to advertise, ads can be text links, but also can be banner, but advertising should be designed by advertisers, bloggers to determine prices, payment methods and other terms.

Usually, the blogger can give each ad to put the price of the ad, the unit can be days or weeks, and can require advertisers to advance a certain amount of advertising, you can pay through the payment of treasure and other tools.

Of course, bloggers based on the long-term cooperation of advertisers intention, should be given its payment methods and payment cycle, such as certain convenience. Good business is a talk.

We know that usually a popular blog has a targeted audience, such as Moonlight Blog readers are more it people, some writing stock investment class readers are shareholders and so on. This is tantamount to a different industry for advertisers to find a more focused on the purchase of potential customer groups, targeted advertising effect will be better than under the general platform. This can be achieved through a growing number of consumer electronics Taobao shop to sponsor Youku game video producers to make game interpretation of this phenomenon can be positive.

The pros and cons of direct advertising:

Advantages：

No commission paid to any third party

Bloggers have the final say on advertising pricing

Has the most control over the display ad and the entire transaction, and can handle the advertisement in a flexible manner.

Shortcomings：

It takes time and effort to find and communicate with advertisers

Unless you find a long-term partner, the general advertising cooperation is not stable

Ask the blog to have a certain amount of traffic, attract people to advertise

However, if for a well-known and traffic blog, the above shortcomings of the last two points should not make bloggers particularly worried.

How to make reasonable use of advertising revenue?

Maybe you think you already know that, because this form has been practiced in the blogosphere for a long time. The key to getting more advertising revenue is to get started, and if you start to find a few advertisers who are willing to advertise, then your days will be much better, and, with more and more advertisers, your ad prices will rise.

But unfortunately, most of the advertising revenue into their own pockets, but the author believes that advertising revenue should be part of the investment for blogging growth.

Outsourcing is already common in the IT industry, and bloggers should also consider outsourcing some of their business to others, so that they can focus on providing a higher quality content for their blogs.

If you can get 60 yuan of advertising revenue a day (believe that many people earn more than this):

Then suggest you can come up with 40 yuan to do a little favor the blog promotion thing, for example, spend 10 yuan to help you in Renren, net hair 100 messages or status to promote their own blog, spend 20 yuan, please 100 people to help in the Micro-blog reprinted a article on their own, 10 yuan please a person in 50 forums to do outside the chain to blog above , can even post a soft task on the Web site to hire people to help themselves write soft wen and so on.

Through the above paid promotion means, the time is not long you can find out which way can be more effective for your blog to bring traffic, which is poor effect, and then make corresponding adjustments. The expenditure and distribution of income can be maximized through different practices.

So bloggers can not spend too much time on the promotion of blog, can concentrate on more core things, for the development of the blog to provide more quality elements, I believe that your blog quality will be made considerable progress. Can attract more new readers to bring more quality flow, and advertisers because the flow of growth to get more revenue, and then for advertising to spend more money to bloggers, bloggers can come up with more revenue to promote the reinvestment, and so everything into a virtuous circle, blog from do strong and bigger is not far.

In a word, the proposal also wishes the bloggers can use the money to reinvest in the blog, really can make their own small blog to make an enviable cause!

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