How to use agricultural products sales in the age of mobile farmers

With the rapid development of mobile Internet, mobile E-commerce is becoming the mainstream of new agricultural marketing channels, e-commerce in the field of agricultural products are more and more, the form is more and more rich. But for what form, how to better realize the combination of tools and channels, the role of traditional agricultural circulation, e-commerce and agricultural circulation integration? This is a major problem that plagues many agricultural practitioners and agricultural professional cooperatives.

For example, COFCO Group through My network sales of fresh, vegetables and grain and oil and other agricultural products, Wuhan launched the "Electronic food box" to facilitate farmers, "micro-bo selling vegetables" and so hot for a while. The concept of Internet marketing is deeply rooted, whether it is a native or organic vegetable, the information published on the internet is a wave of waves. With the help of the Internet to achieve marketing objectives of agricultural products, through the network trading platform and Web site to achieve the production of agricultural information transmission, sales and trade docking, brand marketing. Various places are also constantly trying new network channel sales model. Others such as Chongqing, Hunan and other provinces and cities also released a number of business platforms. In order to better serve the country's agricultural enterprises and professional cooperatives, Beijing Bo Yuan Agricultural Consulting Co., Ltd. jointly with a number of media, associations and government organizations, officially launched 2013 Lian Hing Agricultural Information creation project, to achieve product sales and network channel construction, to help producers and sellers to build new network sales channels.

I think, compared with the traditional marketing channels, whether in the advertising effect, product sales or improve sales volume, the role of network channel services is multifaceted. Lian Hing Agricultural development of the "Agricultural sales Pass" system, to achieve the mobile phone and the internet between the dissemination of information and marketing cooperation, whether in the mobile phone client or on the website, can realize the real-time membership information submission, so that agricultural products sales anytime. Agricultural marketing Support the "One network release, hundred network synchronization, map positioning, voice input, intelligent search" function, convenient and practical, to solve the problem of agricultural products market is not smooth. Around the establishment and improvement of agricultural products network sales channels, which is also the main trend of agricultural products marketing.

Massive customer database and channel database information, direct realization of agricultural information docking, sellers easy to find buyers, buyers easy to sell products, let the market sales directly docking, simpler, faster and more effective. The agricultural marketing of Lian Xing Nong realizes the intelligent map positioning and accurate navigation for agricultural enterprises and agricultural products producing areas, through mobile positioning, network electronic map publishing way, so that agricultural distributors and other partners can find the company and production base through electronic navigation. To provide more agricultural business social activities, so that farmers directly participate in agricultural marketing and sales circle, make business partners, expand business scope, share market information, marketing skills, business opportunities and so on. Change the form of agricultural products sales, to achieve smooth sale of agricultural products, to help cooperatives adapt to network channels of the game rules.

In fact, in the Internet age, information is synonymous with products, that is, "product is information, information is product". The information is classified and diverted through the form of the mobile client's agricultural marketing and the alliance of the station group. In the shortest time, let the product information for more people to consult and understand, the greatest exposure to products. Through the use of mobile phone client tools, agricultural products to achieve information pictures, text description, promotion and release, and optimize the whole process, so that the release more effective, brand influence, market influence more deeply rooted, mobile farmers will revolutionize the future of agricultural sales.