How to use blog to do marketing promotion

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How to use the blog to promote the image of the brand, this case has a lot of, China locks, where guests, there are many large companies sell products have been involved in blog promotion this piece. Because of the spread of Word-of-mouth interaction, in a very short time popular in the internet, the formation of explosive brand awareness of a lot of cases. I believe you can visit some of the blog will also be able to see some of the business ads, selling clothes, promotion of corporate brand image and so on.

Case

There was a video of "The shocking Beijing Subway man", the famous blogger and the head of the food in his blog (Trough the past) to mention the Beijing Subway men's hand video, clarified that the video of the mobile phone product is Sony Ericsson F305C rather than the widely accepted iphone, Believe that Sony Ericsson is very bad free for the iphone to do viral marketing, followed by the introduction of the Chevrolet MM video, and the latter included in the network marketing success stories.

Since then, another it blogger Chen (Sohu staff) on its blog (laughter boil paste) on the Beijing Subway men's video marketing effect, think that its video consciously sets the wrong perception to the audience, and then by the heavyweight Internet speech leader (for example, and the vegetable head) will be carefully set out to reveal the truth, So that the audience suddenly found that the original Sony Ericsson can be as cool as the iphone. and vegetable head in See Chen inference, reaction is a bit fierce, as the hot water after the call Chen, strongly denied that they have any form of employment relationship with Sony Ericsson, but also with the previous negation of the net marketing of the grassroots value. Of course we don't know what the truth is, but we can see it is more effective than traditional advertising if it is promoted in blogs.

Promotion

Blog promotion is not an ugly thing, many bloggers think such ads in their own blog will affect their users, in fact, this will not have much impact. Because the person who writes the article has already understood this domain very much, as the column author writes the Thing you not to reprint also may have many people to reprint, namely this is already not an advertisement, but spreads the knowledge which is useful to the user. This is also an improvement on the flaws in traditional advertising, allowing users to get more information from their posts. This also allows the blog to promote the information more covert and more interactive and word-of-mouth spread. From this point of view, the original intention of the soft text is to have "deceive the audience" such a thought, this is the soft text promotion most people criticized place, no one likes to be fooled-whatever the purpose. So you write the article best and the actual match, for not to write articles can be directly to the A5 Blog union people to fix, A5 Blog Union article is to ask the column author of High-quality, helpful to users of the soft text. So the user read that the article is useful, will also be promoted in Word-of-mouth.

Value

What is the value of blogging promotion? Here need to say a soft article, a quality of soft text released will certainly be users curse, and the user is helpful, interesting, controversial, can impress them, are good soft. And they will be reproduced to recommend the article to other friends, fully achieve the effect of Word-of-mouth interactive promotion. This will explode and radiate from a central point. It will generate some curious users and convert them into consumers. This is compared with the traditional advertising, the value of the blog is fully reflected, not only more detailed as users of your products, in addition to a few links in the article can also indirectly drive the site's outside the chain, increase the weight of the site.

Blog promotion of the concept itself is neutral, it should not be because of the name of prejudice, and advertising, blog promotion has good or bad by the content of the degree of attraction, the intensity of promotion and other factors to determine. We can judge whether an advertisement is good or bad, and we may judge whether an article is interesting or boring, and choose to share or ignore it-the convenience of the network can be completely copied to the spread of the work, and traditional advertising or marketing is very difficult to do this behavior. Also for your favorite blog, when you found a good article on them, I think you will also copy down to spread to your friends around.

At least, we have to admit, this is much higher than the hype and traditional advertising technology.

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