How to use "Brand media" to promote the electric business

Feng Lizhong/Wen

BTOC Electric Business is no money, or because others wrong guide!

Do not know how to use Sohu, Sina and other large flow of media advertising to promote, so can only use Sem/seo,cps and so on by the effect of the promotion of payment, to promote, for a time is an army to fight the bridge.

and therefore "in-depth research" derived from a number of ways, methods, there was a website is "SEO 100,000 Why", the single promotion technology, can be played to the extreme, but from the promotion of data analysis, using these methods its effect is also a typical "loose";

is only the promotion of the cost of installment, and CPS is currently receiving service fees, for some customers, the monthly service fee is unavoidable, orders are not a few, money spent quite wronged.

The opposite view has already made a difference to the electric dealer!

No one is using the "brand media" resources to carry out the promotion, only to get today's transcripts, these brands include Sina, Sohu, NetEase, Yahoo, QQ, Thunder, Tencent and other portals, but also includes a number of vertical websites of the industry;

The value of this is that a good product should have a good location, the crowd accurate, the light is good, attracts the thing many, easy to find the window, just like the bus stop, you can not evade as long as the bus, the electricity merchant's product should find the suitable position on the network to show; if the location of the display is not appropriate, Or the way you guide consumers is to give consumers the form of "digging holes", such as "keywords", which is difficult to say.

Some electric dealers have money to advertise on TV, outdoor advertising, personal understanding, that is the worst way, the original brand customers such as: Snow beer, advertising on the internet, they are most worried about the loss of consumers, because consumers rarely need to buy beer on the site order, this is the simplest logic;

You are the electric dealer, you spend money to advertise for is the brand and sale, the result consumer also wants to convert the media contact way, that loses certainly will have a lot of, lose the candle, perhaps this is the outstanding Amazon not other media to advertise the reason!

The Chinese proverb is that birds of a feather flock together. Your things put the environment is not good, like very precious things to pan home, it is a taste of discerning, you may not be able to make money.

Your first impressions of you determine your value.

To put it simply, an inaccurate metaphor, but it conforms to the logical consensus that ' value = price/Quality '.

You put the location of the price and quality, determines the consumer of your product judgment, do not believe you can change the position of the observation!

Put brand media is really expensive, this is the fact, but the benefits are also very obvious, this you can according to me to put forward the following points of the benefits of their own calculation!

First: Brand media flow is big, so your advertising, the conversion may not be high, but the amount produced is small flow media can not do, just like Carrefour inside everything is sold very well;

Second: Habits are difficult to change, for example, if we find a restaurant delicious, even if there is a restaurant chain, we will not go, most will "roamed" to the home feel authentic, unless the family demolished, otherwise, this habit is very loyal;

So when a consumer sees your ad if he doesn't have a demand then he ignores it and once he's ready to buy it, he'll go to that place.

is not a search, because the results of the search has been disappointing, disappointed the original intention, needless to say;

Some people dream, other people to advertise, he does the key words, that kind of cleverness is very difficult to have the big return, because the consumer most fear is to stroll "the vegetable market", because "noisy" of not;

Third: The consumer of the brand media advertising recognition is generally higher, a lot of times, you invest in Sina 7 days, then the consumer after one months to come back to the list of all have, this is "trust", you have money to play ads, but also can not do good things, after all, the world's people believe that the quality from the strength!

So how much should the brand media be cast?

This question I give a few principles, not to elaborate, because of your product and your stage I am not clear, dare not mislead:

First: According to their own customer unit x order number (month) to calculate their own next month in the brand media cost;

Second: In the brand media advertising is best to direct a little product quality ads, of course, the best based on your own visibility to decide your advertising information, if you can effectively measure their popularity;

Third: In the brand media must be added monitoring, to obtain those data, you think of it yourself;

Four: The choice of Brand media, to hold the attitude of long-term cooperation, do not play one-time;

Five: Gradually, do not worry about brand media shop bullying, like Liu said overseas mergers and acquisitions, pay tuition is certain, but this tuition is worth!

I'm not writing PR for branded media, I'm reminding you, how to spend money on electricity business is particularly important, the work of the electrical business is to integrate resources, rather than "go to university, do experiments", know that a lot of promotional methods, does not mean you can control these promotional methods, then the most important thing is to learn to integrate and spend money.

OK, do not expect to control the brand media, to maintain a win-win attitude is the best!