How to use college entrance examination opportunity to do marketing promotion

Source: Internet
Author: User
Keywords College entrance Examination Opportunity marketing promotion how to use

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is also a year of college entrance examination, three days of examination, although has ended, but the annual college entrance exam brings people's topic but continues to affect people. For example, "0 points composition", "hibernating elder brother", "micro-bo leakage problem", media people are looking for "value news".

Where there is gas, there is the potential for promotion. College entrance examination is such a popular event, as a marketing staff, to know how to seize the opportunity to hand when the shot. Today is the official end of the first day of the college entrance examination, I searched from the Internet, and found that a few schools have begun to do the promotion, the strength of the larger "People's University, Beida Jade Bird", and other "Woo Jun recruitment Network" launched a special topic, called "the reflection behind the college entrance examination There are a few articles on the college entrance examination, but last year, this year's website has no action.

This market reaction is much slower than I expected. I think that after the college entrance examination, at least 5 industries will be among the most popular word ranks:

1. Training schools. The number of college entrance exams is about 9.33 million this year, with an expected admission rate of 72.3%, at least more than 2.5 million graduates who need to find another way out. And it's a good choice to learn technology on the training school. Training schools can introduce some special preferential strategies for this year's college entrance examination students.

2. Travel. After the completion of the college entrance examination, many parents will take their children out to relax their mood, there are some of them in order to fulfill the commitment before the test. Travel companies can be targeted to design some projects, and summer camp is a good way.

3. Hotel. The completion of the college entrance examination, "Thank the teacher Feast" will be a wave of waves come, such a good opportunity, the hotel how can miss, so hurry up and act.

4. Recruitment website. College Entrance Examination results out, students will start to fill out the volunteer, these few years of university students employment problem speculation, students and parents will be in the selection of professional time to take into account the future employment problems, recruitment site can use this time, do a soft text promotion, such as the publication of various professional employment, hot jobs Give students parents some pertinent advice. Who said that college graduates are the propaganda object, now is not a popular sentence: Job search, starting from the freshman.

5. Study abroad. Now studying abroad is more and more popular, these students who attend the college entrance examination, there are some of the plans to study abroad, so this is an absolute good opportunity.

The most important thing in the market is to be quick and accurate. Who is more predictable, who can seize the opportunity. I believe that after half a month, there will be some enterprises will find this opportunity, but today, and starting from half a month later, the focus is very different. Take the soft text promotion, write the earlier, similar articles less, the probability of being reproduced by the media is higher, everyone in the search when the rate is higher. And so everyone began to write, became a sea, and who will particularly remember you?

The secret of success is a step faster than others, "hibernating elder brother", "Champion Lang" These topic celebrities will be in the next wave of marketing trends, I dare to conclude that the wisdom of people are already looking for their way.

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