How to use description to create high quality page summaries

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Share how to use description to create high quality page summaries (Snippet), but haven't figured out which ones to start with. Below Select a few high-quality page summary, and make appropriate comments, hope that friends can understand and help.

By the way, the two major Chinese search engines, the page summary of the number of valid characters:

Baidu: Valid characters are 220 (equivalent to 110 characters) around, including punctuation;

Google: The number of valid characters is 240 (equivalent to 120 characters) around, including punctuation.

High Quality page Summary (Snippet) appreciation.

Google (a), this is in Google search "Leslie Memorial Collector's Edition", excellent Web page summary:

Comments: "Not see its people, first smell its sound", do not need to enter the page, the basic information at a glance. Product situation, market price, supplemented by the heart of the discounted price information ... The first step attracts the attention of the purchaser.

Google (ii), this is in Google search "TV series Acacia", Sina Entertainment page Summary:

Comments: Concise information, in the smallest text range, the search target description, to the searcher a goal profile.

Google (c), this is in Google search "domestic hotel reservation", Ctrip travel Web page Summary:

Comments: Direct When, we are the industry leader, with what, with the data to speak; by the way, List a series of services.

Baidu (1), this is in Baidu Search "Yangtze River Seventh", NetEase Entertainment page Summary:

Comments: When information is rampant, the word "official", give a minimum of trust, but the searcher's "trust" is best not to abuse, if the site is intended to operate for a long time.

Baidu (2), this is in Baidu search "Cecilia Cheung", Baidu Entertainment page Summary:

Comments: Seize the event, and then appropriate speculation, induction, description, to lift the searcher's "gossip" interest.

Baidu (3), this is in Baidu search "small game", 007 small Game page Summary:

Comment on: Meta tag, the weight of title is better than description, let them do their things, each to do their long.

This High quality page digest (Snippet) still has a lot, but there is a common feature, the search results page shows in front of the searcher, as much as possible to attract the searcher, generate browsing, purchase interest.

Summary：

Page Summary (Snippet) for visitors through the search engine, is the first impression, if you can leave a good first impression, is to take the first step of success, but also a "eye-catching ball" skills, the first to attract the attention of searchers, the click rate will be relatively high.

Since the search engine will refer to the description of the Web page, the page summary on the "controllable", you can grasp, make full use of.

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