How to use E-books to promote and obtain accurate customers

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

With the continuous development of the Internet, enterprises to use the Internet to marketing has been seen not strange things, from the data show that there are a large number of traditional enterprises to enter the Internet every day, enterprises in the Internet to build corporate websites, in Third-party websites to promote enterprise products, brand, image, hype, etc., these are the business every day must do the work. However, the promotion of enterprises not only effectively improve the product sales rate, but also to enhance the company's brand exposure rate, such as the benefits of any small and medium-sized enterprises are eager to get, of course, enterprises also know that as long as the master of a variety of promotional methods can unified the Internet.

Believe that the mention of "ebook" will have webmaster asked, e-books are not what we usually see the novel ebook? In fact, the author of this ebook and novel ebook is the same nature, but this ebook is for the promotion of enterprises to do. The author in the process of promotion found that some enterprises are in the use of electronic books to promote products, brands or hype, and these enterprises do the promotion of e-books is very successful, so the author also to promote the introduction of electronic books, I think the small and medium-sized enterprises or do not know this promotion method of enterprises, Electronic books can be used in this form and means of enterprise publicity, promotion and other activities. and the benefits of E-book promotion for the enterprise to achieve precision promotion, wide applicability, more than the vitality of soft wen, leaving the network can be spread, production simple and low-cost. So, today I combined with an example to share with you the method of E-book promotion.

Let's take a look at how companies make E-books

I. Defining the subject

First, identify the topic. The premise of making an ebook is to identify the subject, the theme is generally based on the enterprise's target users to determine, in fact, this very good understanding, the author believes that if the enterprise's target user is a webmaster, it should be made to build a number of sites, SEO, promotion and other types of books, so the comparison by the webmaster are welcome, I usually like to go to 51CTO to download some of the It type of ebook.

Ii. Determination of content

Second, determine the content. ebook content is the most important, first of all, under the title, the title can be a number of eye-catching, tempting some, such as "So-and-so", "so-and-so Cheats" and so on. Again to say the content, generally speaking, the content of the ebook is the knowledge and experience-sharing of the article collection is the best, now some people out of the book is not it? First give you theoretical knowledge to give you experience or case type of article, I think this type of content is the user's favorite content.

For example: The author of the enterprise is to do the site diagnostics, that the author can be named "30 days to let the enterprise to reduce the right to restore quickly", if the author of the enterprise is to do weight loss products, can be named "One weeks quickly lose 20 pounds", in short the theme to be both targeted and eye-catching can, and the other is content, must be written knowledge + The content of the type of experience.

Iii. Collection of content

Then, collect the content. The content of the production of e-books is generally a headache, the author in the past when doing e-book promotion is also in the content and worry, so I think about it, ebook content is not necessarily original, we can do the original + collection of other Web content, so soon more convenient? I think in the collection of content to do other people do not have me, others have me than others comprehensive, others comprehensive I than others more refined, others fine I than others professional, others professional I am more unique than others.

In addition, in the process of collating content, enterprises can be based on the characteristics of products and content positioning, the appropriate enterprise products and advertising information into the content of e-books immediately, enterprises should pay attention to, in the implantation of ads to be natural, do not let the reader detect, otherwise there is no meaning.

Iv. Making electronic books

Finally, make an ebook. When determining the subject, content, after the collection of content can start to produce e-books, of course, this is the last stage, the production of e-books is actually very simple, now there are many free e-book production software, there are many fees and charges, E-book software usage is very simple, general online can find the relevant instructions. The specific practice is: the content in the local collation well, is generally txt format, each article is a file, and then directly with the software generated.

Let's take a look at how companies do e-book promotion

First, to the relevant industry website, forum Promotion

First, to the relevant industry sites, forums to promote. Corporate E-books can be done after the promotion, the first method is to go to the relevant industry sites, forums to do promotion, do not underestimate the forum and related industry sites Oh, these sites have gathered a large number of target users, and these sites are also very welcome to the type of ebook resources, For example, and webmaster types of forums are very welcome to build station experience type of ebook, such as A5, Chinaz, search outside, push a forum, and so on these forums upload build station type of ebook is very appropriate.

Second, submitted to the major download stations to promote

Then, submit to the major download stations to promote. It's also a good way to go to the big download stations to submit e-books, now many download stations have relevant industries very targeted download channels, such a good channel for enterprises must not let go, the author believes that enterprises can be able to submit e-books to the download station address collection, and then a home to publish E-books.

Third, to targeted QQ group and mail promotion

Finally, to the targeted QQ group and mail to do the promotion. QQ Group and QQ Group Mail promotion is a good way is also the easiest way, for the effect that must be very good, the author believes that the enterprise extension staff can add a number of target users of the group, and then upload the ebook to the group within the share, or their own group of books on the public screen. and QQ group promotion is simpler, the ebook uploaded to QQ Mail station or to provide URL download address, the last choice of targeted QQ Group post mail, the content of the message can be written to attract some, so that users see after the download.

Written at the end:

Above by A5 marketing http://www.admin5.cn/article-346-1.html original edit. For E-book promotion is still a good way to promote, now many enterprises do the promotion of the same way, each is not the same, e-book promotion is very few enterprises do, if the enterprise to use such promotional methods to promote, I believe that as long as the persistence in the near future will certainly bring accurate target customers and conversion rate.

A5 Marketing only focus on corporate SEO, for the corporate website to provide Web site diagnostics services. Please pay attention to A5 marketing micro-letter public number: A5yingxiao get Baidu and SEO and other latest information!