How to use eight months to build the monthly flow of billions of personal station

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Viralnova.com is a May 2013, a personal site, the site recently in the United States some technology blog exposure is very high, we all feel that this site is a small miracle.

The reason is that this personal site is only 8 months, but the number of independent user visits per day more than 2 million, monthly income estimated at about hundreds of thousands of U.S. dollars, and this site only 3 people maintenance, of which 2 or part-time.

Viralnova.com This website does not take any VC investment, also does not have any new technology, is a simple blog system constructs the personal website.

Why such a simple personal site can be done in 8 months: More than 2 million of independent visitors per day, monthly income of hundreds of thousands of dollars? Listen to me for you to analyze slowly.

I. viralnova.com some key data:

1. Alexa World ranked 376

2. More than 100 million visitors a month

1.1 million of fans on 3.Facebook.

4. Operating costs are very low, very profitable, monthly income reached hundreds of thousands of U.S. dollars

5.1% from Google Adsense advertising revenue (very cheap ads)

6. Only 3 people operate, except the founder is full-time, the other 2 people are part-time

7. No venture capital, all founders own funds

8. Only 8 months after the establishment of these data is very cow B, then what is this site exactly?

Two. viralnova.com website positioning

Viralnova.com's site is very simple: share interesting, loving, and valuable stories all over the world.

But if the mere dissemination of these content through the website, not so quickly to do so many users, then he is through what is spread?

Three. Sharing through Facebook, viral transmission

Viralnova.com 60.7% of the flow from Facebook, only 4.9% from Google (Google included only about 9,000 pages), an estimated 30% are users directly enter the Web site.

Facebook accounts for the biggest amount of traffic, mostly through Facebook users sharing the content of the site. Why are these users keen to share viralnova.com content?

Four. Who are the users of viralnova.com, and what are the user pain points?

Viralnova.com users are basically Facebook users, with the majority of female users.

What are the main pain points for these users?

Usually a person's Facebook fans are made up of friends, classmates, acquaintances or indirectly-known friends.

From a psychological point of view, we all want to give people around us the feeling that we are interesting, loving, knowledgeable.

So the biggest pain point for Facebook users is that they want to share something interesting, loving, useful content and making their friends feel good about themselves.

And what Viralnova.com provides is to aim at the pain point.

Five. What are the main contents of viralnova.com?

Viralnova.com's content is summed up in about 3 categories:

Category one: Interesting stories around the world, such as this one: "15 things that can only be bought in China's Wal-Mart, the 14th weirdest."

(China's Wal-Mart supermarket common Pig, in the United States is an anecdote, because the U.S. supermarket to buy meat, you will never see the end of the head, not to mention the pig, Fish heads are not)

Wal-Mart is a supermarket that Americans all know and has been to, but China's Wal-Mart estimates that few Americans have been there, and if you can tell them what strange products Wal-Mart in China can't buy, too many people are willing to share them on Facebook.

The second category: Positive energy story, there is love content: such as this "this is a look very ordinary wedding, but know the truth, I cried."

This is a story about a girl who knew her mother had cancer and was about to die, and then the wedding was held in the hospital in advance, and it really moved me.

This has a love story, many people are very willing to share to friends.

The third category: a valuable story: such as the design of a sophisticated container house, people seem to want to live inside.

Display the container modified the overall layout of the house, so that users can see that the container is actually converted into a good house, users will produce a desire to share.

Six. What's the viralnova.com's content?

viralnova.com Update about 3-6 articles every day, these articles are basically fine, almost every one has to see the desire to share.

How did these articles come from?

These articles are not original site, nor from the large portal site excerpt.

These articles are basically from personal blog, personal photo shop area. The founder of the site spends at least 16 hours a day looking at hundreds of individual blogs around the world and then picks up what they find interesting.

However, the site in the reprint of these articles, not just simple to pick, generally will be a simple comment on a few sentences, do not look at these simple comments, is often the most wonderful point of the eye of the pen.

Seven. What is the real secret of Viralnova.com's success?

The secret of Viralnova.com's real success is, in my opinion, the founder of DeLong, a 31-year-old man who has a very unique vision for the content, and can find content that countless people are willing to share every day.

And DeLong is also very diligent, work 16 hours a day, weekends do not rest. Friends who have worked in the United States know that the old beauty is very casual, let them 7x16 hours of work, is tantamount to their lives.

It reminds me of a joke that the scariest thing about life is that someone smarter than you is more diligent than you.

Because the site is updated every day, soon can form a bunch of hardcore fans, every day will look at articles, share articles. (Updating articles every day is really important to any site because you can form a bunch of hardcore users who know there's something new to see every day)

Eight. Viralnova.com can the cottage to China?

Now everyone knows that the personal site is not good to do, the main reason is that most of the original personal sites are copied content, crazy piling up content, in fact, is to do to search engines to see, through the flow from the search engine back, but now this trick is basically not very spirit.

Viralnova.com In fact, we do not have Facebook in China, but we have 2 social tools for micro-credit and Weibo, and if you can really make good content, the flow through social tools is really easy to do.

Users who are willing to share good content are far more than we think. For example, I have a friend who has a public number, one day his article on foreign education, because this article is very good, the result is more than 30,000 people a day browsing, and he had only 300 subscribers, You can think about how powerful social tools are.

Now is an era of rampant content, too much garbage accumulation, you have to find a good article and in the dog heap to find a piece of meat so difficult.

Just a little heart to find out the good content, even if you update only one article a day, adhere to a year, you may also be able to become the next viralnova.com. If you have good news remember to tell me, I will help you to share.

(The Author Qin Gang, vertical Internet combat coach, 1999 engaged in vertical website work, successive Pacific editor-in-chief, Pacific Automotive Network Marketing director, it World Network ceo,39 Health Network co-president. Micro-signal 1111884)