How to use electronic commerce effectively to promote enterprise station

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

More and more enterprises or active or passive to join the Web site construction and E-commerce promotion of the road, perhaps this is the inevitable trend of e-commerce development, promotion, a story of the fear of the topic, do a good job of the site and will be selected to promote the implementation of more in-depth, you insist. Here, after learning the experience of the predecessors and their own step-by-step exploration experiments, summed up E-commerce website construction to promote the five key steps to be known, for the reader's reference, summarized below.

I. Strategic planning

Site Analysis: The site's own anatomy analysis, the purpose is to find the site to the basis of the problem;

E-commerce positioning: The Enterprise website for E-commerce positioning, clear site location;

E-commerce model analysis: Analyze the E-commerce model of the website, and study the electronic commerce pattern matching with the website;

Industry competition Analysis: Industry competition situation, industry website comprehensive analysis;

Website Development Plan Analysis: E-commerce site Short-term planning and long-term development strategy implementation feedback analysis.

Second, in-station analysis

Site structure Diagnosis: The structure of the site is reasonable, whether efficient, convenient, whether to meet user access habits;

Site page Diagnostics: The page code is concise, the page is clear, page capacity is appropriate, the page color is appropriate;

File and file name Diagnostics: File format, filename, etc.

Access System Analysis: Statistical system installation, routing analysis, area analysis, visitor analysis, keyword analysis, etc.

Promotion Strategy Diagnosis: whether the website promotion strategy is valid, whether backward, whether adopts the compound promotion strategy and so on.

Iii. Optimizing Marketing

Keywords Analysis: keyword is appropriate, keyword density is reasonable, etc.;

Search Engine Login Analysis: The use of what type of login, the information is valid;

Link Correlation Analysis: The link popularity is high, whether belong to the link of the bigger correlation;

Target Market Analysis: Analyze the target market and study the relationship between target market and marketing;

Product Analysis: Analysis of product characteristics, product selling points, etc.

Marketing page Analysis: Marketing page Setup location, marketing page content, marketing page of the first feeling, etc.

Marketing channel Analysis: How to use the channel of marketing, new marketing channels how to open up;

Follow-up product and service analysis: follow-up product development, service feedback analysis;

Price analysis: Price, rationality, etc.

IV. Structure Setup

Website structure optimization: Structural optimization, e-commerce operating environment optimization;

Web page Optimization: page layout, page design optimization;

Navigation Design: The convenience of navigation, the text optimization of navigation, etc.

Link collation: The site's internal and external links to deal with;

Label optimization design: To optimize the design of related labels.

V. Terminal promotion

Website Traffic Promotion strategy: key or traffic problem, this process will use a lot of network marketing methods;

External link Promotion: the use of friendship link strategy;

Viral marketing strategy: The specific strategy needs to be flexibly applied;

Other promotions: Focus on network changes and develop new means of promotion.

We can focus on the promotion of Speed information (http://www.7su.net) model, speed China is E-commerce website construction, Network marketing promotion of E-commerce Interactive platform, has been successfully for the global hundreds of thousands of of enterprise users to provide multi-level E-commerce information services. Website positioning in the "Business E-commerce, Enterprise Information Industry sustainable development partners" to "integrity and professionalism, innovation and truth-seeking" for the development of ideas, to help enterprises to obtain the best E-commerce resource management and development solutions to promote global enterprise information rapid development.