How to use event marketing to make the site IP increase by thousands

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Due to the strong and efficient communication speed of network media in contemporary society, often the door that door that frequently boarded the web and traditional media headlines, as a small and medium-sized site because there is no formal quality of the news to see the qualification and look at the major portals to share the huge event flow, small and medium sites how to use event marketing to make the site IP growth of thousands.

I came to work this morning to open the major websites there is a news that caught our team's attention, because we are the health portal, so when you see an article is published in Guangzhou Daily News content is as follows:

A web post published by a doctor in Guangzhou in April this year, after being "moved" from its personal website to a network forum, has accumulated up to 170 million clicks in three months, and has been reproduced by other websites, with a total of nearly 200 million clicks. The hot post by netizens as "God", "is called the whole net of Guinness."

This news immediately aroused the attention of our team, because in recent years with the improvement of people's living standards and the deepening of the country's medical reform in recent years, the vast number of netizens on the reform of the hospital's enthusiasm for the unprecedented upsurge, especially for high drug prices, difficult to see a doctor, such as the problem is And this article as a hospital for internal doctors posted to expose the hospital shady article will certainly arouse the netizens ' great repercussions and attention. So our team immediately action, choose the title, collect related news. The final main title will be Guangzhou doctor post to expose the industry insider, the keyword short, familiar degree strong, easy to search. The subtitle is the Netizen hot holds.

Soon Baidu spiders included our web page, and all the keywords are ranked in the homepage, and then look at the steady stream of Baidu search users to login to our web site, webmaster Statistics today this news event to the website than usual one times more traffic. In fact, event marketing is the first exquisite time, that is, speed. The second is how to define this event gate. The third is to match their website location.

China's new health media peer network www.pengshou.com Webmaster Network A5 Starting, welcomed the reprint.