How to use data analysis to understand user behavior and improve user experience in operation and maintenance optimization

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During the optimization of website operation and maintenance, the author mainly summed it up to three stages, the first stage is the new station after the release of the site content to cultivate the spider trust period, the second phase of the article included a number of promotion, the construction of the content of the chain of the site weight promotion period, the third phase of the site after the weight promotion, the The author today and you discuss the topic is about the weight of the site after the stability of the period how to use data analysis to understand user behavior to enhance the user experience, thus stabilizing the site weights and rankings, the author Xi ' An Lantian Jade network has been pursuing such an optimization idea, the current main keyword Lan Tanyu has been stable Baidu home first 2 years ago, All right, we'll do the analysis in short.

First, the user behavior of the research site article hits the analysis. I think an article is worth, not as they think, their writing is a high value of the article, this argument is obviously biased, the main still to be based on user behavior to diagnose and analysis, here the author recommended practice is to look at the number of clicks on the article, Generally to enterprise station as an example many sites are network companies developed, in the development process, itself has joined the website article clicks the statistics, do not underestimate this function, a small function can help us to clear analysis each article clicks the number of times, everybody looks the author below the figure to show.

The above article is the author is responsible for an enterprise site, the number of clicks we can see clearly, compared to the number of points, we can do is the topic of high click rate to strengthen the creation of the issue, you can update the frequency and the number of updates to consider, for fewer clicks on the article we gradually reduce the scope of writing, The purpose of this is to provide users with valuable article information, so that the site article from the theme more in line with the user's reading taste, which is undoubtedly to enhance user experience to improve user viscosity tips.

Second, the use of Baidu Statistical Thermal diagram analysis Site click Overview.

Let's take a look at the diagram. This thermal attempt is the last day of the analysis of data, the author through the thermal we can clearly see the site page was clicked 17 times, page browsing volume of 32, where the author of the red circle marked the place is the most users click, focus on the most focused areas, With this diagram we get the conclusion that academic exchanges, confidential products, contact information is marked with a light yellow callout, proof that these areas are the most focused area, through the user clicks the behavior distribution we can adjust the optimization method, such as the user of academic knowledge is very concerned about, We are looking for valuable academic works in this industry, including celebrity papers, academic topics hot spots, to increase the creation of the article, product display column, naturally self-evident, the company's new product trends in a timely manner to update the release to the site can be, Contact us in general we only need to provide the correct telephone number and the right address of the company, general users will be contacted to analyze the site is that company operation, if the company's own brand value is very high, that get call in is inevitable, for the heat of the opposite aspect of what we do, For the lower part of the click Area, reduce its update strength, or adjust the layout of the site so that users click the number of areas displayed in the most prominent position, in fact, what is the data analysis, is to obtain effective data, we should analyze user behavior, and further the value of the first time to pass the information to the user's hands, This is in the User experience optimization, only analysis to find out the problem, solve the problem of your user experience will improve a large section, perhaps these details outside the intuitive operation may not directly see, but for spiders is undoubtedly in order to make spiders effectively crawl site data to do the most valuable efforts.

Third, regular data analysis is indispensable. As for regular data analysis, I think this is every webmaster know things, but we often just analyze some superficial phenomena such as the number of sites included, the number of chain, etc., in view of this author believes that deep analysis is necessary, now the site statistics tools are very many, such as Baidu Statistics, CNZZ, 51la, Baidu administrator tools and so on, these tools have their own characteristics, such as the introduction of the thermal force Baidu statistics is worth recommending small functions, Baidu Administrator tools launched the site index query is also the analysis of our site recently indexed by Baidu is the most powerful tool, for the site statistics we are concerned in addition to the number of collection, outside the chain quantity, For example, keyword Search can help us analyze the user through which words into our site, search engine analysis can effectively list the search engine on which we have access to effective traffic, these for our late flow source has a very important reference value, keyword analysis not only let us know which words get the most traffic, Moreover, it also has important guiding significance for the construction of long tail words with relatively few traffic quantity.

To sum up, the author of their site generally in the Web site data analysis often used in the tools and analysis of ideas and everyone carried out a detailed analysis, data analysis is not very difficult, difficult is long-term adherence, continuous refinement, through the details of the rapid discovery of the current site which defects this is that we need long-term learning, summed up to achieve things, in short, diligent analysis, more thinking, more hands-on. All right, the above article by Lan Tanyu bracelet Price http://www.029lty.com original webmaster NET, reproduced please specify the author copyright information, thank you for your cooperation.