How to use network for soft communication

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

After the completion of the soft text, just a product, need to use to reflect its value, so you need to release the soft text. In addition to direct soft text directly to the target, more often need to use the influence of Third-party media to carry out the soft text transmission. In the past, we mainly choose newspapers, but with the maturity of the Internet application, the influence of the network media has been far beyond the people's imagination. Recently I paid attention to (admin5.com Webmaster Network) Personally feel this is a good webmaster network media.

The meaning of soft text communication:

According to CNNIC (China Internet Network Information Center) July 24 13:30 P.M. published a survey report, the first confirmed that the total number of Chinese Internet users reached 253 million, more than the United States ranked first in the world. Today, the Internet has been transformed from the original entertainment tools for information acquisition and communication tools, the Internet's life-related information is more and more attention of netizens. In the era of information explosion, the importance of brand building is self-evident, and more should be done to conquer the frontier of the communication--the internet!

Soft Text Dissemination Introduction:

Third-party media through the Internet (traditional portal sites, local portal sites, industry portals, etc., reasonable and effective dissemination of enterprise information (corporate daily newsletter, enterprise Project promotional soft documents, etc.), the use of the Internet Third-party Media characteristics (news dissemination speed, coverage, long duration, high rate of reproduction), To the Netizen directional dissemination Enterprise brand information, the emphasis enhances the enterprise brand the popularity, the goodwill degree, the loyalty!

Soft Communication planning:

Based on the monthly communication: The weekly combination of corporate propaganda points and social hotspots to write a news release, and posted in 3 portal sites; 4 weeks a month, 4 articles a month turns up in 12 portals, long-term construction of the brand, the actual price landing Zhou Xinwei Soft Wen network.

Network Media Introduction:

Traditional portal site, authoritative self-evident, in the traditional portal to disseminate corporate information, with the traditional portal of the credibility as a support, easy to accumulate in the hearts of netizens corporate brand goodwill.

Local portal site, due to the face of Internet users in the region, more easily accepted by local netizens, for the Internet users in metropolitan areas of the accumulation of corporate brand awareness is highly targeted.

Industry portal, the rapid rise in recent years, due to the accuracy of the audience, it is efficient transmission and must not be less than the way, easy to accumulate corporate brand loyalty in the hearts of netizens.

In addition, the portal site of the news timeliness long, and the portal in search engines enjoy high ranking advantages, in the portal information dissemination in the Internet users search related content easily retrieved, and often by the small and medium-sized sites, blogs and forums reproduced, formed two times spread.

Now because always need to press to the portal, so also long time did not write this story soft Wen, the first two days after an article, suddenly want to talk about this kind of soft paper writing points.

I put the content of the results for the narrative, more for the story of the emotional expression of this kind of soft wen called narrative soft wen, this soft text is more suitable for posting in forums and blogs and other users can directly interact with the place. Because the expression form is not restrained, the content description also may be big or small, therefore this kind of soft article actually most can play your creation ability. Every time I finish writing a story soft, I can not help but to steal a smile on the computer. As a writer, if you feel that the article is not good, it is certainly not a great work.

First of all, the text of the forum can not be too gorgeous, this is not to say that the user's taste is not good (Chinese netizens that is quite strong), mainly because the forum is more than the heart to stroll, ordinary posts the more popular the better, net fee even if not money, netizens do not have the mind to specialize in your text. Structure must be clear, this can not be the same as ordinary netizens, many netizens post the structure of the article is messy, even the paragraph punctuation is not distinguish, so it is not conducive to reading. I generally like to use the "Introduction + title + Small title + end" Such a structure, generally speaking in the middle of two small headings so that the structure can be up and down, unless you really need a long plot to design complex.

Write content is the key, must not go to the story, but should think of themselves as the protagonist, the experience of their own incarnation to this protagonist. Only in the exchange of thinking, content can be flesh and blood, can have a point of view of the individual inside.