How to use social media to build personal brand

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We often hear about social media marketing, so how do we do well in social media marketing? I think it's good to have our own social media in the first place. Social media has sparked the advent of the media age, where everyone can make a grassroots voice out of social media and, of course, playing social media can also build a personal brand. Celebrities, celebrities we do not say in this article, we will talk about how grassroots individuals use social media to create their own personal brand.

1. Personal positioning

Positioning and the goal is to start running our social media before we have to think about the good, with the location of what we usually want to do on the social platform content, and which group of specific user memory interaction. Just like our microblog, if you want to be a fan platform for mobile Android, your target audience is clear, and your microblogging platform will only need to interact with the users of these goals.

2, make full use of personal advantages

Social media is a platform to show themselves, to expand their own strengths and attract more relevant target groups to pay attention to each other. For example, you have the advantage of appearance, generally on the social platform, beautiful handsome guy is always more likely to attract attention, if you also have your social dynamic personality and talent, glib, like to interact with fans, I believe your fans will be very high. If you are not handsome or beautiful, you can play professional skills and other advantages, such as taking photos, will dress up, understand the matching of clothing and so on personal advantages, these can be very good to attract the fans we want.

3. Manufacturing Topic

In general, if the information on your social media is not a social event, and there is no thought provoking comment, then you are not interested in the topic. Recently, for example, we have been more concerned about China's performance in the London Olympics, so far, the Chinese team has won 13 gold, 6 silver, 4 copper good results. There have been some unpleasant times under the dazzling results. Like the early morning of China and South Korea badminton game. What can we create from this incident? The microblogging information shown in the following figure.

Can we use this topic to trigger our fans about "gold is important, or Olympic prudence is important?" Discussion of related topics. This kind of topic often can attract the attention of the fan very well. If your social platform is about sports. You can use such things as the extraordinary play of Ye, Qinan, the loss of shooting gold, tears and other events in the Olympic Games to create related topics.

I had a friend who had done an experiment. He started from his industry, find a relevant topic, and then from this big topic derived a lot of related topics, such as the future of this industry, this industry events, etc., insist on a daily issue of a related discussion. At the same time invite friends in the industry to discuss, every day this small topic will continue to return and broadcast, because everyone's views are different, it can be said that the number of people involved, the impact of the wider scope. Slowly his social platform has formed a certain influence in this industry. Of course, we also need to understand that in addition to the topic of manufacturing is important, but also need to adhere to, long-term adherence is victory!

Of course, in addition to the above methods there are other good social media promotion methods, welcome to explore. Through social media to create a personal brand, the need is to insist! Article by popular download http://www.fengxingwang.com Webmaster Editor, reproduced please keep our address, thank you!