How to use "free" to create a good internet business model

Recently I started talking to entrepreneurs about how to do the "free". And the use of the Internet is undoubtedly a very fast and good channel. I would like to talk to you about the problems of the http://www.aliyun.com/zixun/aggregation/10586.html "> Music industry." In the music industry, has been facing the problem of piracy and so on. Because of the Internet, this problem is more serious, and greatly hit the relevant sales and so on. Related companies, but through legal means, etc. to solve the relevant problems. But the speed with which the internet travels is so fast, plus this "data product" is the easiest to replicate. It is impossible to kill a net white. It feels like a good way to mend. It would be different if these companies knew how to innovate their business model and combine the Internet to build their Internet business model. I would like to cite a few examples below:

1. The United States has an internet company called AME Street, through a platform, so that creative people can freely through this platform to sell their songs. However, the related sales costs are USD0.98. As long as more people download, the song price will be higher. If nobody downloads, it's free. As a result, the platform is quite successful. And this platform earns the commission of the platform and the singer's membership fee.

2. Nokia has launched a monthly unlimited download service in foreign countries. Because Nokia also believes that future mobile phones will not make a lot of money. By consolidating existing guests and giving them unlimited entertainment, Nokia has created a new business model. He earns an uninterrupted monthly fee. Customers can register the service via the Internet.

3. There is a company home SHAZAM, so that people can go shopping, when you hear that song does not know the singer and song name is who, you can call this phone, and then through the phone, to the system to listen. After a while, the system will send you a message-the name of the singer and the song. They earn SMS fees, communications fees, etc.

Look at the above 3 companies, are there any direct money in music? No, they have devised a different pattern, using "music", a lever that many people demand-free, to earn the associated costs. But the general record company becomes the factory, gives them "the singer", "the song".

At present, many SMEs in China are the other side of the "factory", so the same situation faced. And entrepreneurs, why not innovate, change the original business model?

Perhaps you will ask, we are factories, how to go free? I'd like to make a suggestion that you and the customer in this part of the transaction, in the current situation, the customer most need the service is that. If they want to use a lower price to purchase raw materials, and to earn the raw material money, we let customers "free" directly with the source of cooperation, we do a good job in the middle of production. On the surface, it seems that we have given up some of the sources that the company has always wanted, but because of this, we have attracted a lot of customers with this demand. Through the Internet, highlighting this advantage, you can quickly find a lot of customers. When you're doing this, we can do this so that customers are more willing to introduce me to more clients and more resources, and we need to come up with more services to support this transaction, such as providing testing services. Of course, this strategy will vary from person to person. However, no doubt free is a good model, but the pattern behind must have a profit-making purpose. It's not just free, but businesses don't get the benefit.

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