How to use great data

"Big Data" the advent of the era, will trigger a new round of arms competition, enterprises how to make use of great data ...

A high school student in the United States worried about his pregnancy, browsing the relevant websites, browsing records were monitored analysis to her pregnancy may be pregnant, the girl sent to send pregnant goods ads, the result caused parents rage, but eventually her daughter is pregnant.

That's the power of big data, big data like nuclear weapons, will trigger a new round of the arms race, those who can make good use of large numbers of enterprises will become more efficient and lean, those useless and useless enterprises will gradually be left behind, the gap between the two like the aircraft cannon to spear broadsword.

The World War II destroyed a target, about 900 bombs, the Vietnam War only need 300, now destroy a target only need 1-2 precision guided bombs. Large data, is the enterprise's precision guided bombs.

Mobile devices, smartphones, high frequency use of social media, any person today will leave his whereabouts on the Internet, enterprises can be based on user behavior records, accurate analysis of user consumption levels, consumption preferences, so as to maximize the search for their target users, targeted to carry out the market activities. But in addition to the big data itself, want to win in the Big Data era, but also to do the preparation of data:

To enhance the common sense of life, large data, although the use of software monitoring and analysis, efficiency will go beyond the past, but whether to set raw data material, or analysis of the final results, still inseparable from life common sense. A clear analysis of the results can only explain what the user behavior rules, but these behavior rules in the end what it means, what market opportunities, still inseparable from the human brain reprocessing.

A sanitary napkin and toilet paper can not be separated from the people, and then detailed analysis of the female consumption of data in front of, I am afraid it is difficult to identify whether the rich or lean.

Buy more food to go to the street, love life, to better use of large data.

The second innovation, large data power is huge, but the premise must have enough data samples, otherwise "bricks". For subversive innovation, large data will be hard to force. When everyone in the social media exchange slot their own slide phones, straight mobile phones, wireless phones, enterprises through large data analysis to do a good job of the new mobile phone marketing program. Suddenly there is an unknown creature called the iphone, and the great data-precision marketing will not save Nokia's fate.

When Henry Ford asked customers what they wanted, they told Ford "a faster horse." "Then Ford created the Ford Motor.

To pay attention to data, analysis of data, but not rigidly adhere to the data, analysis of the results above how to innovate, will be an important test of the enterprise!

Three intuition, large data is able to analyze all the results, can be retrace. But we also need human instincts; an ID user just bought a mobile phone on the internet, then push the mobile phone advertising good, or push the phone derivative ads good? Another example is a girl sent a "do not lose weight to die" microblogging, you can be sure that she will buy diet pills or fried chicken steak?

Finally, ethically do it!