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如何做好高质量内容?如何写出高质量的文章?什么样的内容才是百度需要的?什么样的内容是用户需要的?什么样的内容是网站需要的?自从去年百度开始重视内容质量以后,外链逐渐失去地位,有关内容质量的这些问题是大多数站长经常考虑的, Below I tell you about the new station how to use the content to get a better ranking, my personal views:
A new station in the beginning of the operation to be able to get a better ranking, basically to do a good job of the program, domain name, outside the chain, content of these four aspects.
First of all talk about the program, the program I generally also categorized to the content, because a site's program affects the layout of the site and content layouts, directly affect the user experience, and if the experience of more rich SEO should know, A set of commonly used procedures and their own written procedures or the use of relatively few procedures in the new station in the early stage of the rankings have a relatively large difference, good procedures in the early rankings and included will be better.
To say the content, Baidu needs content is not simple original, it needs to be able to meet user needs, and relatively fresh content. Meet user needs is the first standard, the second standard is fresh, then how to do both?
1, to meet the needs of users, that must be able to search the user, many people have said to meet the needs of users, do some users will search the word, but they forgot, Baidu run so far, included in the content of thousands, you do not distinguish between the keyword how can users search for? How to meet the needs of users?
So we have to do what the user can do to search the content of our article, to achieve this effect, the key lies in the title and the first paragraph of the layout of the article, such as the title of my article and the first paragraph of 5 consecutive questions, they are users will go to search, and my own content, but also users want to know, More importantly, these words are long tail words, competition is not fierce, when I submit through, generally can be displayed in the first second page, users can search to. Baidu also needs, because I did not stack keywords, my article solved 5, 6 users want to understand the problem.
Finish the title and the first paragraph, talk about the connotation of the article, that is, the overall content of the article, whether an article can meet the needs of users can not only rely on the title and the first paragraph, more importantly, the overall solution to the user's query.
The whole can be collected, can be original, can be false original, because these are only to solve the user's needs, as long as the content is the user likes on the line (of course, original > False original > collection of the ranking rules are the same). For example: I want to travel to Xiamen, I search: Xiamen, what is the fun? Ranked first is the Baidu map, it marked some tourist attractions address, but there is no gulangyu, there is no roundabout road, normal people will point? The second is Baidu know, Baidu know most people will point, because it asked the user want to ask questions, But it can't give the best answer, like just search the word, someone answered almost 50 travel classics, normal people can go? and no picture without truth, who knows whether the value is worth it. So what do we do as a user? Baidu experience as a third tells us: first of all, we need an illustrated introduction of the user's most wanted to visit the famous scenic spots, and then with the surrounding food address and related information.
So your article needs to meet the user's surface needs and hidden needs, the user asked questions in the search, the problem is his surface needs, and users often need more than that, maybe he searched the problem, he will go on to search another related issues, At this time, if our article can also meet the needs of users, the user clicks to see our site is a big chance, more clicks, more browsing, but also afraid of no users? No rankings?
The simple conclusion is that a high quality content needs to include a keyword that enables users to search our site and meets the user's surface and implicit needs. This article released from the Lijiang Recruitment network http://www.ljzpw.com/, reprint please keep the link!