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Now the information technology is more developed, but even if the information spread faster, there is no place beyond it, and some customer groups tend to pay more attention to this area, for example, some people like to read newspaper ads do not like online ads, some people like TV shopping rather than shopping malls. Webmaster can use this information asymmetry, realize their own network marketing.
Market transactions must be based on information as a medium, and also in the online virtual market. But the information on both sides of the transaction is asymmetric, and the party with more information will harm the other party for its own benefit. In order to obtain more profit, they blocked the information, in order to get the information monopoly can make the product a good price. Because of the above reasons, information asymmetry is particularly serious in network transactions.
Under the condition of asymmetric information, free choice leads to the generation of adverse selection. Since most consumers are buying on the internet for cheap goods, many manufacturers in order to seize their psychological, low-cost sales of the flag, now people shopping or directed at the price of cheap, with a price advantage on the market, enterprises and individuals can survive!
A friend of the writer is fat, a few years ago in the newspaper to see a weight loss drug ads, the enterprise is also their own city, and then he personally door-to-door test, the effect of a significant, in the mind very much like, in the search on the Internet, found that there is no introduction to this product online, In the heart of the germination of the product to the online sales idea, itself this weight loss product price is not high, he raised the price of 10 times times, the production of exquisite advertising industry, Baidu bid, the implementation of the method of payment, the effect is surprisingly good. Every day can sell hundreds of boxes, just a year to achieve the success of other people's life to make money.
However, there is a funny allusion, the author does not recommend: There is a book trader unfortunately backlog a number of books, he wants to sell these books "marketing" to the street to sell books on the newsstand. He hired a few people to run the little stalls, and when he caught him, he asked, "Do you have any books to sell?" This ran for a few days, the small book is sure to sell books, so hurriedly to the book merchants there, so the book business marketing successfully completed. "Logistics" and "capital flow" have successfully interacted under the condition of "asymmetric information". At present, most of the consumer's belief crisis in advertising begins with the similar planning "golden", while the classical moral judgment is obviously not of much significance. This is also a kind of information asymmetry, but the position is to stand at the seller, we mainly aim at the buyer's psychology to make marketing methods.
The interactive transaction of network advertisement can exchange information in real time, greatly shorten the time of information feedback, and break the traditional one-way flow. In the interactive function, the enterprise can quickly detect the changes in the market environment, adjust their marketing plan in time, consumers can understand the product. This also enables manufacturers to fully understand the needs of consumers, so that information tends to symmetry.
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