How to use Internet marketing to break the ice salon

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With the development of the times, each industry's marketing development to a certain period of time will be unable to break through the deadlock, when the market competition began fierce, when the market competition has become white-hot, when the industry giants began to form, as a beauty salon entrepreneurs how to lead beauty salon to do marketing breakthrough? The internet has gradually entered our life, is a completely different from the traditional media marketing platform, and can be harmonious into our world. Internet marketing has become more and more exciting, in the Internet has also begun a fierce market competition, the Internet has been the intermediary between people, in the Internet, everyone can be a producer or a consumer. For many of the introduction of the site of the beauty salon, Esoudy beauty salon to join the chain can be very good to the basic functions of the Internet to improve the embodiment. Not only embodies the brand value of the self can also make consumers intuitive feelings of brand-related information, can do around, or even 30,000.

Now the U.S. market is becoming more and more large, the market has not only a variety of marketing routines have done, and other stores have done, to customers do not have any stimulating effect, at this time as a beauty salon boss How to break this deadlock? Once the beauty salon into marketing deadlock, the result is directly caused by the results in situ. If you still wait, will wait until the vicious circle of customer churn-beautician instability-performance gradually decline ... Yibin, Sichuan Province Ms. Feng, who opened a small beauty salon 2 years ago, was caught in a stalemate Ms. Fung on the Internet through thousands consultation to find the Esoudy beauty salon to join the chain of organizations, joined Esoudy, Esoudy headquarters to him put forward the network marketing, breaking the original traditional mode of operation, The establishment of a scientific marketing system, so that customers into the store because of demand, let her beauty salon performance, natural growth, three months completed a successful breakthrough, turnover achieved 200,000 yuan, the average monthly performance growth of more than five times times.

Mining unlimited business opportunities with internet Platform

With the use of Internet low-cost, wide range of communication features, personal beauty salons can use the previous large companies can enjoy information tools, collect user information, seek target groups, mining potential customers. Every beauty salon can find its own profit point on the internet.

Esoudy Marketing Department has made a summary of the application of the network in the beauty salon:

(1) To shape the image of beauty salon, improve company visibility;

(2) test the market reaction of new products and get instant feedback; Expand the market and achieve wide communication with customers;

(3) Posted on the homepage of the beauty Salon news, as well as a variety of beauty salon promotions, strengthen customer service solutions

(4) As a Sales assistant tool, at any time to provide product details; Lock special consumer groups, favorable to minority spread;

(5) Contact with high education level and young ethnic groups, early contact with the last to spend the main force.

So, how does the beauty salon use the network to excavate the infinite business opportunity?

Electronic commerce on the Internet requires a variety of essential conditions. According to the different commodity nature, the beauty courtyard regulation and the different marketing purpose, the on-line trade must consider the condition to be classified as five:

One, the network marketing content: What the customer wants to see what content, and in the end want to let the customer see what content, this is two a big scholar. First of all, we should analyze the structure of the network customer group and the Internet reading habits, and also consider the characteristics of the network media, such as the characteristics of the layout design, aesthetics and transmission speed balance points. Many sites have just been set up to attract curious customers to visit, but gradually no one, the main reason is that the content of the beauty salon affected the speed of transmission.

Second, the exposure rate: in the network of classification station, you can see a lot of beauty salon site address, but very few people willing to spend time studying. Because the internet is going to take time, these beauty salons network is "advertising" or "Company Profile", naturally there is no customer interested in him. Landing in each business opportunity is just the basic work, and in the PV high Web site ads, play their own brand with their own advertising, is to achieve the necessary conditions for network marketing.

Third, conversion rate: A lot of people just know to send a lot of advertising information, never thought of their conversion rate is how much, advertising content should start from which point, to improve the effect. Not thinking from the user's point of view, no matter what content is not what users want to see, so improve conversion rate we can reduce the time to do no work.

Iv. Interactive Marketing: Some beauty salon network content is also good, also advertised, but still very difficult to resonate, why? Because there is less room for interacting with customers, it is an indescribable concept. For example: Basically, the general customer online process begins when the heart is uncertain, like holding a remote control to watch TV, in different channels between the jumps, always to exhausted, will find a favorite, can stay in the station. The design of network marketing. is to let oneself and such Sotetsu union, namely lets the product and the customer layer combine, but does not let oneself only become the channel to change the process the glimpse icon.

Beauty industry is a fashion industry, now many network enterprises have begun to pay attention to beauty, beauty salon to use these platforms, to break the deadlock, so that the beauty salon appeared a new development situation, to a new level of development.

Article by Esoudy Beauty Salon Franchise Organization (http://www.asiod.com) network Operations Department published