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The website itself is a medium! He is the main purpose of communication! So the site traffic is very important! One of the clever use of keywords can make your site traffic quickly increase! And for the site's search engine marketing, keyword choice is undoubtedly the top priority. Keyword selection of a common misconception is the blind pursuit of hot keyword rankings, or even to get a good ranking and take some bad means, the end may be punished and lost heavy. So how to use keywords to improve the site traffic! Here is a personal view!
Suppose a man has never heard of your company, your site's people search the search engine for a product you just produced, which is the starting point for keyword research, and note that what you need to find is the words your client will search for, not the words you think should be entered into the search engine.
Applying keywords to links between your Web pages and your Web pages, visitors are attracted to your site because they overlap the keywords in their hearts and the keywords you use on your Web page, but when you choose the wrong keywords, you pass them by. Or not at all. You enter a phrase in the search box, such as "Shenqiu Information Network", in general, search engine will immediately look for it, there are generally the following situations:
1, all exactly contain "Shenqiu information network" This phrase of the Web page
2, not exactly include the "Shenqiu Information network", but including "Shenqiu" and "information" of the Web page, and these two words in the Web page is relatively close.
3, not exactly include "Shenqiu information Network", but includes "Shenqiu" and "Information" pages, and these two words in the Web page is not close.
4, there is exactly the "Shenqiu information" of the two phrases link, and find out the link to the Web page
5, there are two words containing "Shenqiu information" links, and find out the link to the page
However, instead of listing all the pages that meet these criteria, the search engine chooses what it deems to be the most important, and these important factors appear in the words "Shenqiu" and "information" two used in:
Bold Word
Italic character
Large font
Use header Font h label
No matter "Shenqiu" and "information" appear on that page, if your page does not have this two words, then your Web page is how will not appear in the search results, know what keyword, imagine oneself is the consumer.
Keyword analysis is not only very helpful to the webmaster, and to do Baidu and Google bidding ranking friends, is also very valuable reference, advertising words to the key words to judge and understand more important, because each word behind is advertising fees, advertising language writing is needed in the most concise statements how to put keywords , but also need to do a good job of keyword and common words between the balance and collocation, keyword analysis as to determine the success of the site promotion.
The above is a personal bias! Welcome to the station (www.shenqiu114.cn) qq:270069793