How to use links to promote SEO?

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As we all know, links are the characteristics of the Internet is also an important part of our SEO work. The site is the link to the site related to the vote, a site to get more votes, then the site will be in search engine results in a good ranking. A site's external links are those sites on their own site polling number, a site's internal links can ensure that search engine spiders retrieve all the pages inside the site, so how to do what kind of link to better promote SEO?

First: Build the import link

A site can only be linked to a community that focuses on a particular area or topic. Links to other sites are important, but more importantly, links to your site from other sites, because these links are a vote of confidence on your site. So how do I get an import link? Methods There are a lot of online, here I simply introduce several useful, commonly used methods:

A: Exchange Links

It's a very old way. It is also a very effective way, you can find some sites related to the theme of your site, by contacting the webmaster or the administrator to exchange links. To make the other side feel good faith, generally you can contact each other in advance to do the other site friendship links.

B: Soft Text Promotion

This kind of promotion in the current is a more popular one, as long as you can write valuable, readable articles, put to the right place and guaranteed to be included, then you will be very easy through other sites reprinted get a lot of links.

C: Blog

Blog is also a way for the site to fight for links, to create a site and their own theme closely related to the blog, regular maintenance and update content, and strive to make a blog in an industry more well-known and authoritative platform. In the article suitable to appear some links to your site, as long as your blog enough to force, I believe he will give you the site to take a certain amount of traffic.

D: Press Releases

Press releases are also a popular online marketing tool. The effect of the press release is very good, you can go to hire some special company to help you. A good press release will be on the network by the major network media reprint, the spread of a wide range of times you can not imagine. This not only adds to the link, but also increases the brand of the enterprise or company.

E: Link Bait

Create something that you can reasonably volunteer to reprint or use, with your own web site. For example, you can write some highly professional articles for publication, indicating copyright information. You can also make some video, and you can also develop some useful and free software for others to download and so on to make your connection bait. Use these lures to create external links to your site.

Second: Create Export links

The above said the importance of import links, we can not because the export link will reduce the weight of their own site, will disperse their weight. In fact, this understanding is not correct. The characteristics of the Internet is through the link to each other, all the information is composed of a huge network system, if all just want to have import links, then ask, there is the existence of export links? Where did you export the import?

In fact, the right to export links to the site is a certain advantage. To a certain extent, exporting links can also help you build authority in a particular field. Of course, the export link is not casually to do, because the export links also affect the site in the search engine rankings, I will talk about how to do export links and notes:

A: Maintain the relevance of the link

This principle is the same as the import link, to do like birds of a feather. Exporting a link to a Web site is also related to the subject of your site or to the link anchor text that you point to.

B: links cannot be overused

Everything has a degree, after this degree some things are counterproductive. In general, the number of links in each article in the site should be controlled in 2 or so, many of which belong to the use of excessive links.

C: When creating a link, try to make the anchor text used as the main word

In order to let search engine crawler better understand your site's theme and core, whether import links or export links, in the determination of the anchor text to be aware of the use of the keyword as hungry oh anchor text. This will help the site in the search engine rankings. Make sure that the page that the link points to is really related to the keyword.

D: Check for linked objects

To carefully check the site you are pointing to the situation, to ensure that each other's website is normal, there is no fall right or punishment, etc., otherwise you will be subject to a certain joint and several liability.

E: Regular Check Point links

This is like a friendship link, need to check regularly, always keep the link state in the best. For those who fail the link or the other is the search engine penalty links to timely repair, do not because of the other side of the cause of the drag on their own site.

Third: Cross Link

Cross-linking can be said to be a kind of gray link way, grasp the bad will be the search engine that is cheating, and thus subject to a certain punishment. So how to do cross link can promote SEO and not be punished by search engine?

To make a cross link not to be considered cheating by the search engine, this depends largely on whether the site involved in the cross linking is really interconnected, and if it does, then the link is a natural thing. Another way to help maintain the legitimacy of cross links is that each site should have its own unique content, which avoids punishment. will not cause the search engine's attention.

Another way to make sure that a cross link is not considered cheating is to make the cross-linked Web site not on the same server. If all the sites on the same server are interleaved together, it will be highly valued by reptiles.

Just use the cross link in a reasonable way instead of deliberately avoiding it or avoiding it.

Only we do a certain degree of link Kung Fu, not to mention the content of the site, I believe that your SEO will certainly be a great improvement. Because links are always an important part of search engine algorithms. Reasonable and correct creation and use of links, SEO promotion is a great help.

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