How to use mail promotion to increase meaningful traffic

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One of the most important tasks of online marketing is how to build as many links to our pages as possible on our internet. The more links you have, the greater the number of accesses. But what kind of access does it really mean to us? It doesn't make much sense to visit our site if a group of young boys and girls who are interested in playing games or who care about rouge lipstick. The target customer or the prospect's visit is what we are striving for and what we are talking about here is a meaningful visit.

Meaningful visits come mainly from two aspects

Search

Links to related Sites

About the first source, we always adhere to, it is the most important in online marketing! Please refer to the relevant content of this site. Here we focus on the second source and avoid the topic of online advertising.

First, we need to look carefully at who our target customers are, what their concerns are, and what types of sites they might visit. Research this kind of website, filter out competitor's website, the website that has little value, the website with very small amount of visit. The rest of these filtered sites are the ones we'd most like to build on our page links.

Our question focuses on how to build the meaningful links we want in these "good" sites. Not only do they bring us a steady stream of meaningful visits, but they also increase the amount of traffic that we visit. Yuwengdeli or, taking the opportunity to force, anyway, this is our online marketing important work.

Someone would say, "Hi, I've contacted a lot of people hoping to build a bond with them, but it doesn't work." "We're going to say that you can't simply send someone an e-mail saying you want to establish a link with him or her." You must pay attention to the correct skill.

This kind of mail is not too common, too common, have strong personal information and personalized color.

Let's give an example to illustrate.

"Mr. Zhang, I visited your website, and on your recommendation Site page, I noticed that the sites you recommend are good sites, and like your site, they also provide a lot of valuable information to visitors." Allow me to introduce you to our site, www.allender.com.cn, where we are primarily providing information on Internet marketing to our visitors, which is closely related to the topic of what kind of problems people usually encounter in building and running an online business. , how to solve these problems in various ways. The approximate catalogue is as follows, I think our website conforms to the standard that you recommend website completely, and will give your visitor to provide further relevant information. I think they'll like it and give them more help. ”

In the above email, we do not mention the benefits of establishing such a link and the delivery and ranking services provided on our site. We are just stating that creating this link will bring more benefits to the visitors to the Zhang website.

If the other person does not respond, you can send another email to further explain that you are in business as a partnership rather than a competitor, you can build a mutual link, this link is good for both of you. The visitor in your site is likely to be interested in his/her site and will buy his/her product or service. Similarly, visitors to his/her site will be happy to see more relevant information, as valuable information is available in your site, which is a winning partnership.

There is no doubt that the second e-mail message seems to add a lot of lubricant to your roaring chariot.

Your contact telephone number and mailing address should be attached at the end of these messages (sometimes the exchange link will require that the behavior be fixed in a written agreement). If the other person is not familiar with the technical operation of establishing a link, you need to succinctly say the simplest way of doing it.

Of course, you can also call directly. Usually on the day before the phone should send a fax or e-mail, so that the other party is prepared. This is a friendly way of working.

It is easier to establish a link with a site of similar status and situation. Creating a link to a site that's far more than your size is really tricky work. The harder it is, the more valuable the work is, the more satisfied you or your boss will be.

Half the job in business is to make it easy and willing to fight with your business associates.