How to use microblogging marketing to promote enterprises

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Now Weibo has become a popular, mainstream fashion, like once the spread of the blog like the network, it is also optimistic about the enterprise, but the current micro Bo is still in the trial phase, imagine how the enterprise through micro-blog to promote marketing results, as the blog gradually into the winter, micro-blog because fast, can be released through the mobile phone platform anytime, anywhere , easier to communicate by the fashion of the pursuit of the family. Therefore, the pursuit of the trend of enterprises to participate in micro-blog, should be worthy of praise.

Nowadays, many people blog not to go on, become a veritable idle blog, most of the blog lost a sense of freshness. Rather spend time to constantly publish advertising information, but also do not want to use good blog, publishing corporate culture or brand-related articles to share, the passage, away from the blog. It is difficult to reach the blog marketing, it should be said that today although the blog into the winter, but throughout the current E-commerce or network marketing enterprises, but also very few do a good job or even do blog marketing, which is related to the nature of blog diary, each article can only write dozens of words hastily finished, Therefore, it is difficult for companies to publish news or soft text frequently,

But today Weibo has the advantage of short text, more than 100 words, can be short and timely release of corporate culture or the latest product information, corporate activities and other companies dynamic and interactive strong, to do micro-blog marketing, the first choice is the microblogging platform, on which platform for social media marketing and public relations, Can be selected from a relatively narrow range, and the long tail distribution of social media features more obvious, concentrated in the head of several media platforms, you can "cover" a significant part of the target audience.

The current domestic micro-blog is the hottest Sina Weibo, can register the enterprise account number, release the enterprise's product service information, many enterprises and organizations in Sina Weibo to set up account of the enterprise and organization most commonly used to promote the way, is actually the Micro Bo as a traditional "one-way" media, the release of "broadcast-type" ads. Can't say a little effect no, it can not be said that everyone is disgusted with this, but the lack of interaction and communication of the broadcast advertising, people are a little browsing, it is difficult to form interpersonal communication, more difficult to form the interaction and exchange of the kind of a brand to cultivate the emotional closeness and goodwill.

An enterprise can set up a special discussion on a topic, cosmetics companies can talk with people about food and health, really can't think of related topics, such as some manufacturing customer group Limited enterprises, such as silicone products related products production-oriented enterprises, relatively unpopular difficult to have a topic, can make a famous aphorism or a joke such as eye-catching and popular , 10 quotes or funny jokes a day can definitely attract a lot of readers, and so on. On people interested in, at the same time with the enterprise products and services related to the topic of communication, is a safe, for Bo friends to provide value, easy for Bo friends to accept and close to the promotion method, which in Sina Weibo grassroots celebrity Many such people have children's shoes hehe.

The breadth and speed with which businesses spread through microblogs. It can be promoted by the news of the topic, practical value/relevance, interesting, etc., whether the topic is explosive, the influence of the person/enterprise that publishes the information (the number of fans, being forwarded the discussion concern, the brand influence of the enterprise and the quality of the product service etc.)

This article source: http://blog.sina.com.cn/guojing2008