How to use microblogging to do professional website promotion

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Weibo marketing is a popular method of promotion recently, I think the results of micro-blog marketing has several important factors: the number of fans, the quality of the fans, micro-blog content quality, the number of posts, as well as the number of posts forwarded. So how do you build a high-quality microblog?

The choice of platform. At present, the major portals have already launched a micro-blogging platform. For us to do the website promotion person, chooses the microblogging platform, the first value of course is the platform's flow and visibility. At present, the relatively good microblogging platform is mainly Sina and Tencent, for these two, my view is that Sina Weibo suitable to do some professional more strong promotion, and Tencent for the promotion of general entertainment stations and no fixed theme of the site is more appropriate.

Second, the microblogging content to have a theme. To do microblogging marketing, the first choice to their own microblog to a positioning, as a webmaster, the purpose of opening a microblog is different from the general user. The average user may be used to record some of the daily life locks or share something interesting. And we do as webmaster, the main purpose or for their own website to do promotion. So, our microblog is best to set a theme, this topic is best and we want to promote the content of the site. For example, I do is a book of changes in the site, I published a micro-blog is generally related to this topic, then I sent the content is generally the latest in the book of changes, or similar to some of the more interesting traditional culture content. In this way, through the micro-bleomycin flow is relatively high correlation flow, so that the flow of value.

Third, to find the target fans. Professional station Weibo promotion compared to general entertainment stations or information sites, is the professional. Now about microblogging marketing articles a lot, is generally taught how to each other powder, how fast development of fans. I think, professional station Weibo, choose a good target users than aimless mutual powder more important, 10,000 of your microblogging content is not interested fans, often not compared to 100 straight is the content of your fans. Professional stations, the general does not have any mutual powder group, the development of fans or more difficult than the general site, then how to find a target powder ratio. I usually find these users in two ways:

The first approach is to join some of the industry's micro-group, and then look at the group members, generally join this group of people are more interested in the industry.

The second option is to set up labels that are relevant to the industry and then click to find users who have the same label as you, and these users are generally more interested in the industry.

After you find the target users, how to call these users, let them become your powder. The best way is to pay attention to them first, many users will return to the powder you. Although such a recovery rate is not as high as some of the mutual powder group, the common powder can achieve more than 80% of the powder, the rate of the return of the powder may be only 20%-30%, but think of these are targeted users, also value. Now Weibo has a limit on the number of daily and total concerns, and after the total number of people is full, you can clean out the users without the powder, and then continue to focus on some. This way, when you focus on the users are concerned about you, it is almost, do not need to do this work, this time can concentrate on the content of the microblog.

The above is I do Micro Bo Professional station of a few small experience, I recently opened a microblogging only opened 4 days, because there is no time management, fans are very few, only 400, micro-bo also hair less, a total of only 16 micro-blog. Basically each micro-blog has been reproduced, there are a few more wonderful turn cut in more than 30 times, the two days each day to more than 20 IP, for professional stations, according to this development momentum, the effect is better, so write to share with you.

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