How to use mobile Internet to promote micro market

Every time I talk about the promotion of mobile Internet, it makes people feel so mysterious. People always put the mobile market a few billion levels and together, feeling so big and so heavy. The original concept of mobility people may just stay on the phone message, saying that the prototype of the mobile Internet should start from the client. The advent of the client really put the mobile and the Internet together, and then appear such as Baidu Client, NetEase client, http://www.aliyun.com/zixun/aggregation/2365.html "> Sina clients, Micro-market clients and so on." They are almost always in the form of products, so for them the number of users downloading is their lifeline. The problem is, the number of users from where, is simply from the mobile market a few billion users to the user, or from the PC side of the user to import it? Early client is to do for who? A series of problems for the promotion of the present requirements, to use innovative thinking, can slowly solve the problem of mobility.

In the end mobile internet to do not flow, is the flow is greater than the number of users, or the number of users is greater than traffic. The promotion of these two issues must be clearly emphasized. Take just received the micro-letter aspect of a use of micro-market promotion to say it. On the basis of micro-letter from the interface we can not see the number of users, of course, do not see his traffic. We promote his value, if the provision of such a product is for the convenience of our PC end users, so very simple, promote do not consider too much, directly in the promotion on the site OK. It's OK to import the PC-side users to the micro market.

But if it is so moving we will slowly lose the traffic on the PC side. In the end not only the mobile end does not how much the PC side is only a few attention. This separates the user from the flow and ends up with neither side. We all say that the promotion staff is not to ask questions, but to solve the problem. All Right, Kiss! Bitter's promotion life began. We feel that if we are in a strange mobile internet to search for customers, it is no doubt that we pay directly to buy users to each other to brush powder. There is no practical meaning. Step-by-Step, the first step to the station users of the 1% into the PC side, the second step from the external PC users into the micro market, remember that the external PC, not from the external mobile end. So start doing it because it's a two-dimensional code factor so floating is a useful way to float it. Outside what we do some of the promotion of the net to let the picture also floating up. Second, we do some traffic switching. PC-side traffic switches the two-dimensional stacking to the PC side of other partners to guide the user in.

Increasing the number of users is on the one hand, how to keep users? Micro-letters and microblogs are really different. Weibo you can see that everyone's comments are one-to-many, and micro-letters are basically one-on-one interactions. More elaborate and professional requirements are made for interaction and communication. As a large enterprise, Micro market is unique in the answer can be one-on-one. For nearly 2600 stock market, micro-market can be different users of the needs of different answers. For example, some people look for 000001 micro-letters can be answered corresponding to give a different period of market data. Solve such a problem, our micro-market promotion is basically solved the problem of interaction. And as a large to face the million-level interaction such a response is still far from enough, the future of product optimization is more important. (Source: CICC online Author: Monroe)