How to use Network news to do network marketing well

Source: Internet
Author: User

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Network news believe that everyone is not unfamiliar! Internet news has always been in the public, fast, accurate and authoritative in front of everyone! and the network news is to make up for the newspaper, the magazine in the speed of transmission. The Internet news can report the news with the quickest speed, let the netizen understand the information that they want to know more quickly! and Internet news has more advantages than traditional newspapers and magazines with cheaper prices and greater spread range. Therefore, more and more enterprises and individuals have entered the network press, to do product promotion and brand promotion! So how to use network news to do network marketing? Here is a little plum to share some experience with you!

How to make use of network news to do the first step of network marketing: Must have a good title

The press has the jargon: "Headline is the eye of the news", because the news headline is an important part of a complete news report, and it plays a vital role in the transmission of news information. For many people, read the newspaper just read the title, see feel cold, will carefully to see the text, Network news is so! So how to do the title? Major attention to the following points:

1. The title length must be appropriate

2. The title is not serious and false

3. Fixed question Ming

4. Use active voice as far as possible

5. The principal-predicate structure is the main sentence

6. Emphasize dynamic, and strive to prompt news dynamically

7. Avoid interrogative patterns as far as possible

8. It's important to compete for eyeballs.

9. Good at writing summaries

Do the above, a good news headlines out! Next I look at how to use network news to do a good job of network marketing the second step: content must have the impact! To do network news, must be based on the principle of text and pictures. A study by Stanford University and the Poyter Center at the University of Florida shows that web readers first see text. The result of the whole test is that the headline rate is 82%, and the article itself is 92%. The picture on the page appears to have 64% attention! So, in the title is very good premise, completes the network news the body part, will be another some world.

Want to do the news content, the main grasp the following points on it.

1. Avoid long speeches

2. Inverted Pyramid + Introductory writing

3. Content writing should be primary and secondary

4. Keyword writing to highlight

5. Appropriate inclusion of expert notes

6. Moderate use of hypertext

If you can understand and grasp the news headlines and content of the writing, then you have learned how to use network news to do a good job online marketing! I hope everyone's network marketing business is flourishing!

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