How does the weight of the site come from? And how to get weights to the page you want is the topic we're going to discuss today.
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Remember the phrase "The content is king, the chain is the Emperor"? In the old days of search engines, content is the most basic elements of the site, the outside chain is to the site. The appearance of the PR value reflects the weight of the article is recognized by the article, so the quality of the article is not valued, it is important that your article has no one to see, there is no person on top. However, it violates the search engine's core value, that is, the relevance and practicality of the website article. Numbers are very easy to cheat, so a lot of the previous site by buying outside the chain, hanging black chain to get a high weight, but it is a spam Web page or advertising page, a great harm to the user's experience, so the search engine to fight outside the chain cheat, step by step weaken the chain of the transfer of weight.
The increase in the number of Web pages on the Internet has given webmasters great space for development and unprecedented challenges. Search engines from billions of pages to filter out quality pages not only to see the quality of the article, but also to see people's recommendation of the Web page (although it has not been the main factor), and links in addition to the chain there is also within the chain. Outside the chain can not be manipulated today, the content of the Web page still can not be accurately assessed by search engines, then can manipulate the impact of the site weight of what? Yes, that's the inner chain!
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Think about it, the inner chain has always been a familiar but not important part of the early webmaster. Content for the era of Wang, we know that the site should be flat, the directory is not deep, as far as possible, all pages of the site through links to form a net. But how many sites can do that? First of all, dynamic Site page, a page has a variety of different URLs, which let search engines come in after the URL to crawl? Crawl in and climb out? or crawl in after the weight can stay on that page? This is an internal chain to consider the problem. Mesh structure is not difficult to achieve, the easiest way is to do a site map to all the links are written in. But is this a good inner chain?
A good inner chain structure cannot have a dead chain first. Second, all links have and only one URL. Again, do not click on any other page for more than 3 clicks. Finally, the nofollow is used to selectively guide the search engine.
nofollow is an attribute that is added on a link to prevent the PR value from flowing out. The search engine's response to nofollow is not to track the link, which means it will not crawl along the link, nor will it pass the weight to the link. We have learned in contact with the PR, the more import links, the PR will rise correspondingly, the more export links, the PR will be correspondingly reduced. But the weight is far less than PR so simple. Weight consideration is the current page article quality, website overall rightWeight, source page import weights, target page export weights, and link correlation rating factors. So do not feel that some Web site many export links are still high and wonder. So when should we use nofollow?
1, home chain over a long period, we can borrow nofollow tags to reduce some pages to share the weight of the first page
2, Very useful for users in the value of the page to be prominently displayed on the homepage, there is no value directly add nofollow tag.
3, product page or feature page to improve the ranking, you can release such links on the home page, and other links use nofollow more.
4, unrelated links, do not need to pass the weights and rankings of the page. such as registration page, about us, contact information and so on.
5, analysis of web logs, through the spider crawling situation to set, if the spider is often crawling page is not much function of the column or page, you can directly nofollow off. For example, the forum's check-in column, this is simply not much function of the column, like this can be directly nofollow off, so that spiders have more time to crawl other useful pages.