How to use O2O to do well the marketing of tourism industry

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Tourism industry has been a hot industry for several years, from the country's annual holiday arrangements can see that the tourism industry has been more and more attention to all aspects, but also a good way of modern leisure. Especially annotated tourist attractions, many scenic spots every year to invest a lot of human, material, financial resources to carry out the scenic area Word-of-mouth, image, brand and other aspects of the promotion, but the traditional way of tourism marketing is no other than the posting of advertising, layout propaganda column, media advertising, advertising sites, and so on, And for the tourism industry itself has a special nature-the interaction of tourists, if you can take the current very hot O2O marketing way combination, make full use of the electronic vouchers brought by O2O to accept this convenient property for marketing, then will bring more effective marketing effect to the tourism industry, the specific marketing measures have the following several aspects:

First, make full use of two-dimensional code mode marketing. We can post or place a two-dimensional code picture in the prominent position of the scenic spot. As long as the user takes two dimensional code can obtain the entrance ticket of the scenic spot vouchers electronic coupons, tourists by the micro-letter scanning two-dimensional code attention can get the corresponding concessions, this is from the psychological point of view of most tourists, even if only 10 yuan discount, Visitors in the heart of how much can feel a little satisfied, this is just a "powder" way, with such a foundation, can be in the promotion of tourist attractions to find the corresponding customer groups.

Second, use the marketing method of the additional sales. According to the popularity of the scenic spot itself, a tourist attraction can also promote the development of other tourist attractions, the same, if other tourist attractions are not as popular as a tourist attractions, we can find a tourist attractions, this is called "occasion." O2O let this method be called reality. O2O can do so, is because the online activities can also be integrated into the line of resources, for example, we can in a tourist attractions activities, the surrounding is not very popular tourist attractions B coupons as a benefit, when users get such a discount, Then you can feel the benefits of the attraction B, assuming that with the attractions A is attached to the sale of this is a very favorable ticket, then the number of tourist attractions B may not be so deserted.

At the same time, make good use of relevant data precision marketing. The electronic vouchers and coupons mentioned above is an electronic ticket, this kind of electronic tickets often require the user's smartphone terminal, and this determines the user's electronic tickets to be able to obtain visitors to the user information, such as mobile phone number, if you can do all kinds of electronic tickets data mining, from the user group , user activity time, user age, consumption amount, etc. do accurate analysis, then will be conducive to the future of tourism sites marketing programs and marketing activities to provide more powerful decision support.

In addition, the use of SMS Interactive marketing. One thing you may be ignoring is the user's message, although the Internet is now the way to communicate more information, but there is little you forget that each user's mobile phone has an inherent function: SMS send and receive. As a tourist attraction, if you can provide a function that can interact with the user, then you can also active visitors. The reason for this is because in some tourist attractions, in fact, mobile Internet network connection is not so smooth, coupled with some users on the journey of the Internet data flow used up, through the message can also make the tourist attractions have more convenient interaction. For example, scenic spots can be set to occur "I love Scenic a" to a short message number, you can enjoy a discount and so on.

The O2O marketing strategies that can be used in some of these tourism industries may not always be used in a tourist attraction, but should be implemented selectively according to the status quo of the attractions themselves. The tourism industry is an industry that covers the basic necessities of the Community O2O mode is not only to be able to take into account offline also should be offline resources to integrate online, so the tourism industry's O2O model is also a complex function, we need to use the Internet thinking to do more analysis and practice, in order to get practical solutions.

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